Yanadoo boosts sales with real-time data and Criteo’s AI

The Challenge: Sustaining growth among new and long-term users

Yanadoo, a self-development and education platform with a mission to foster daily habits focused on English learning, career development, and fitness has built a community of 1.68 million learners.

However, with 50 million internet users in South Korea, Yanadoo saw an opportunity to reach even more growth-focused individuals. The challenge was not only to re-engage their existing audience but also explore new strategies to boost customer acquisition and sustain long-term engagement.

The Solution: Targeting users with precise ads using AI

Yanadoo teamed up with Criteo, a leader in performance marketing, to use Criteo’s AI-driven technology. They started by retargeting users who were familiar with the platform but hadn’t yet converted.

A key part of this strategy was implementing Criteo’s OneTag with Dynamic Loader across Yanadoo’s site. This setup enabled Yanadoo to track multiple conversion events—such as course purchases, registrations, and consultation requests—through various sales tags. By leveraging these detailed interactions, Criteo’s AI built comprehensive customer profiles and optimized bidding and ad delivery to align with Yanadoo’s goals.

This approach not only improved targeting accuracy across the open web, but also allowed Yanadoo to collect valuable first-party data, which is increasingly important in the face of data privacy and addressability challenges.

The Results: Boosting conversion rates and average order value

Yanadoo saw impressive results by optimizing their campaigns with Criteo’s AI technology. The platform achieved a 138% increase in conversion rates and a 34% increase in average order value compared to their previous efforts, which only targeted users who had browsed product pages.

“The detailed insights from Criteo’s OneTag were essential in boosting our performance, especially in driving more effective conversions,” said Park Jiyoung, Performance Marketer at Yanadoo.

Encouraged by these results, Yanadoo is now planning to expand into full funnel acquisition campaigns. By leveraging Criteo’s deep understanding of consumer behavior, Yanadoo aims to build valuable audiences, bid more intelligently and deliver personalized advertising at scale to drive further growth.

“With Criteo’s advanced AI and extensive open web commerce data, we’ve successfully re-engaged our existing users and significantly improved our conversion rates. We’re excited to take our partnership with Criteo to the next level by testing various optimization models to develop strategies that will further enhance our order values,” said Jung Eunseo, Performance Marketer at Yanadoo.