Walmart Connect drives incremental sales and ROAS with omnichannel attribution for Sam’s Club

The Challenge: Driving market presence with omnichannel attribution

In today’s interconnected retail environment, the integration of online and offline channels is crucial to creating a seamless shopper journey. Walmart Connect Mexico for Sam’s Club wanted to leverage Criteo’s Retail Media Platform to effectively harness omnichannel strategies that would boost the market presence for their client. By analyzing comprehensive data, Walmart Mexico aimed to gain deeper insights into consumer behaviors across all touchpoints, driving significant sales growth.

The Solution: Integrating online and offline touchpoints

Walmart Mexico for Sam’s Club collaborated with Criteo to enhance their omnichannel marketing strategy. By integrating online and offline touchpoints, the brands were able to gain a comprehensive understanding of the shopper journey and optimize marketing efforts to drive sales.

Through closed loop reporting from Criteo, they were able to analyze the impact of their marketing efforts on both in-store and online transactions. This allowed the client to gain detailed insights into how diverse media channels contributed to sales, enabling more informed decision-making and optimized marketing strategies.

The Results: Maximizing ROAS with incremental sales

Walmart Connect Mexico for Sam’s Club observed impressive metrics across the various campaigns, demonstrating the impact of an integrated marketing approach on incremental sales. Within a 30-day period, all brands from Walmart Connect generated a 20% increase in ROAS and sales through omnichannel attribution. These results reflect the robust strategy and successful execution of Walmart Connect and Criteo’s innovative campaign tactics, effectively engaging consumers across all channels.

_{*Compared to online attribution only}