An always-on campaign helped a prestige fragrance brand achieve strong sales at Ulta Beauty

A leading prestige fragrance brand wanted to maintain its share of voice, boost their return on ad spend, and increase sales. In order to achieve these growth objectives, the brand teamed up with Criteo to help launch result-yielding lower-funnel media strategies on Ulta Beauty’s website.

Harnessing always-on strategies to powerfully engage audiences

Criteo collaborated with the fragrance brand to develop an always-on audience growth campaign focused on securing and sustaining top digital ad placements on Ulta Beauty’s website to engage customers. Throughout the campaign, Criteo provided guidance on optimal times to increase the brand’s cost-per-click and spend.

To ensure the fragrance brand was always in the loop with the campaign’s performance, the Criteo team regularly shared reports highlighting successes, insights, and optimization opportunities. Doing so yielded an increased budget and high cost-per-click.

Driving strong results on Ulta.com

Leveraging an always-on audience growth strategy, the brand maintained strong fragrance share of voice during peak periods such as Mother’s Day and Father’s Day. The custom strategy drove $1.8M in sales, 56% share of voice of total clicks, 271% return on ad spend and 16M impressions.