THE ICONIC achieved a 20% increase in the number of sales by repeated buyers and an 8% increase in cart value for repeated buyers with Criteo Dynamic Retargeting and In-App Retargeting

Outcome

• 20% Increase in average sales per repeated buyer
• 8% Increase in average cart value per repeated buyer
• 1.6x Existing buyers were more likely to repurchase when retargeted by Criteo

“THE ICONIC is Australia’s leading online fashion retailer. We stock over 700 Australian and international brands and offer a huge selection of over 45,000 fashion and sportswear products. We have a large and diverse customer base and we work hard to ensure each customer has a personalized experience when they visit our website, app or while viewing our marketing communication. Our marketing strategy is focused on acquiring new customers and bringing back loyal customers, while providing an amazing shopping experience.

Criteo helps us achieve both those objectives. They play a really important role in our marketing mix by helping us engage and bring back valuable customers, and to acquire new customers that have visited our site or app.

Customer loyalty is an important part of our success as a company. Since partnering with Criteo in 2012, they’ve played a crucial role in delivering great customer experience. Together, we’ve produced great results, driving revenue and customer orders, at scale. The Criteo team has been proactive and has worked with us to ensure we achieve our business objectives.”

– Prasad Shringarpure, Head of Online Marketing