Tata CLiQ’s ARPU increased up to 40% with Criteo Dynamic Retargeting

Outcome

• 20%–40% increase in ARPU (average revenue per user)
• 1.5x increase in ROI
• 7% increase in business contribution monthly

“What was crucial for Tata CLiQ was completing the shopping journey. How do we close a customer transaction after they have visited our app five, six or more times? We also had to adapt to retail trends in India. The rise of mobile and in-app shopping means it is imperative that we respond as a business and effectively target shoppers with personalised content on mobile apps, thereby ensuring that shoppers are reminded of the Tata CLiQ products they like and return to complete transactions on our app.

Effective engagement is easier said than done. Criteo helped us address these challenges through advanced machine learning and personalization technologies. We were able to meet our initial targets within a short timeframe. As we experiment with identifying new audiences and positioning ourselves as the go-to platform for local shoppers, Criteo’s support will be vital in ensuring we are sharing the right offerings with customers and delivering the best in- app shopping experience countrywide.”

–Sidharth Srinivasan, Head of Digital Marketing, Tata CLiQ