From scrolls to sales, Taking Shape celebrates 34% ROAS boost and 200% CTR explosion with social inventory

The challenge: Becoming top of mind during peak shopping periods

Taking Shape is the plus size fashion label that’s leading the way in women’s curve fashion for over 40 years. Proudly designed in Melbourne, Australia by women who believe fashion is for all to enjoy, at any size, shape, or age, the brand is a leading style alternative for curvy women seeking quality fashion with a difference, from the first glance to the final wear.

Taking Shape and Criteo joined forces to make stylish statements with display and video campaigns, blending retention and acquisition objectives. Building upon their previous work, Taking Shape wanted to ensure that they are top-of-mind among their target audience, especially during critical periods like the holiday season.

The Solution: Fashioning reminders for scrolling shoppers

In October 2023, Taking Shape elevated their retargeting campaigns by activating social inventory through its partnership with Criteo. This move aimed to maximize reach on social platforms, where their shoppers are highly active, ahead of the busiest time of the year. For Taking Shape, like many retailers, the holiday season is critical due to increased consumer spending and the opportunity to offer compelling discounts.

By integrating social inventory into Taking Shape’s retargeting campaigns, Criteo helped display ads across Facebook and Instagram, increasing visibility and engagement. Leveraging Criteo’s extensive network and data-driven targeting capabilities, the brand successfully retargeted those who had previously shown interest in their products.

Maintaining a consistent brand message across all channels helped reinforce Taking Shape’s brand identity and build trust with their audience. By seamlessly combining social inventory with the open web, the brand maximized their reach and fully capitalized on the holiday season’s potential.

“We have been partnering with Criteo for around 5 years, and it has been interesting seeing the shifts as the market has changed. As with many Australian retailers, online sales performance was strong around the lockdowns in Australia, but we saw new challenges as things started opening back up again. Switching the Meta ad placements in Criteo’s platform was the boost we needed to see performance lift again and this has sustained ever since, allowing us to further diversify our Criteo campaign types through the year,” shared Kiran Flynn, SEO & Digital Performance Manager at Taking Shape.

The Results: Strutting towards stronger ROAS and sales

Always eager to try new strategies to enhance their digital footprint, Taking Shape saw remarkable results from this initiative. Year over year, their ROAS increased by 34%, and sales saw a 25% uplift. In 2024, their retargeting campaigns achieved a 200% surge in click-through rate.

Taking Shape verified these strong performance metrics by analyzing data through Google Analytics and comparing various attribution models, including last click-attribution. This analysis revealed a 31% increase in transactions and a 25% uplift in sales driven by Criteo during the final quarter of 2023 compared to the previous year.