Efficient Automated Bidding for auto parts retailer, Silux

Slovenian auto parts company, Silux, offers a massive range of products and vast geographical footprint of regional warehouses, which helps them get their customers what they need faster. Partnering with top quality suppliers, Silux is even a Polcar authorized distributor, which is one of the largest car parts suppliers in the EU.

Shopping for auto parts can be difficult, especially for new car owners, but Silux aims to make it easy with consultations and recommendations for best-fit products that match their customers’ needs.

Silux is growing fast and wanted to drive more conversions to fuel their expanding business, which is why they partnered with Criteo for dynamic digital advertising.

Finding growth through efficient digital advertising

Silux and Criteo focused on retargeting strategies to engage customers who were most likely to convert and delivered relevant, personalized ads to them. The CEO of Silux, Irenej Suban says, “From the start, we saw the simplicity of the service and quick results. Criteo is always ready to help, so that you can expect new things and solutions on a frequent basis.”

From there, they aimed to make their dynamic advertising strategy more efficient by leveraging Criteo’s Automated Bidding tool. This let Silux automatically adapt their campaigns based off of their specific revenue goals while removing any manual bidding work.

This approach helped save Silux time and money. Suban says, “When we started using [automated bidding], after a few weeks, we began to see how precise the system is, and how you are not losing budget for users who are not interested.”

“I recommend this solution to every company,” says Suban. He elaborates further that, “It’s not only the smart bidding technology but the system itself… The platform of Criteo is super-friendly – way better than Google ads remarketing and way, way better than Facebook Ads Manager.”

Looking towards the future

Silux and Criteo plan to grow their successful partnership. “For the future, we have plans to grow together with Criteo, so that means new markets, frequent optimization, and searching for new ways of incorporating re-marketing in our marketing strategy,” explains Suban.

And what is Silux excited about? “With this kind of daily support of Criteo, we cannot wait to see what the future holds for us together in dynamic re-marketing” says Suban. “I am sure with this kind of energy we can expect to achieve better results in all ways.”