Shipt (RM) | Criteo Success Story

Launching always-on campaigns with Criteo’s Sponsored Product Ads solutions

In partnership with the brand teams, Criteo launched and managed the beauty company’s campaigns on Shipt within 48 hours of contract signature.

Historically, Shipt was a key retailer for food, beverage, and other household essentials brands. With the new ability for prestige beauty to play on Shipt, Criteo worked with the beauty company to launch uncapped campaigns on Shipt and rise above competition.

Within two weeks, the beauty brand was able to scale quickly, garnering 10% paid share of voice for both clicks and impressions. Additionally, the beauty company’s campaigns proved high efficiency, with a return on ad spend of 575%.

Continuing the momentum for success

As a result of the campaigns’ success, the beauty company was able to justify adding incremental funds to existing campaigns. The company is also now working with Criteo to run more campaigns across their brands to reach Sephora shoppers on Shipt.com.

In addition to helping the leading beauty company, Criteo was able to open a completely new revenue stream for Shipt and Sephora by allowing brands to have direct access to Shipt’s retail media ad inventory. With Criteo’s extensive retail media network, the entire ecosystem wins: brands and retailers alike.