Shipt triples membership base with Criteo’s dynamic retargeting solution

Shipt partnered with Criteo to help the company complete its full funnel strategy. With Criteo’s dynamic retargeting solution, Shipt targeted people at the bottom of the funnel, re-engaging users after they visited the Shipt website by delivering ads at the right place and time and pushing them to convert with special offers. By layering on Criteo’s customer reengagement solution, Shipt was also able to upload its CRM data to ensure that offers were only pushed to non-existing members.

Criteo’s publisher network and the unrivaled amount of direct relationships, on top of the ability to purchase in all of the major exchanges, allowed Shipt to find potential customers across multiple devices. Shipt was also able to ensure on-brand creative while maintaining performance, thanks to Criteo’s Creative Services team, which specializes in understanding brand guidelines and testing to deliver maximum results.

The dynamic retargeting campaign performed so well at the bottom of the funnel that Shipt is exploring Criteo’s solutions for the top of the funnel, including Criteo’s customer acquisition solution for finding new customers.