Sephora (CDR) | Criteo Success Story

Solution

Sephora launched Criteo Dynamic Retargeting to achieve their goals. They also implemented a performance optimizer called ARO, Adaptive Revenue Optimization, which sets CPC bids according to their specific ROI goal.

At Criteo’s suggestion, Sephora also added a coupon to communicate the offers: “Free Shipping on orders over $129 and up to 10 installments without interest”.

How it works:

Highly customized ads showed products that consumers were most interested in at the time they were most likely to convert.
A coupon was included in campaign banners to communicate the offers: “Free Shipping from $ 129.00” and “installment up to 10 times without interest”.
ARO, Adaptive Revenue Optimization, was used to set bids according to the ROI goal, i.e. the Criteo Engine began to analyze and understand the value that each bid would need to be set at to meet demand without sacrificing performance.
Kinetic Design dynamically created tailor-made ads for each consumer while maintaining brand integrity to deliver unmatched engagement.

Outcome

+223% ROI in the first month of the campaign

“The retargeting campaign from Criteo allowed us to achieve a higher sales volume within our goal and through the bid optimizer we were able to further improve the result of the campaign with machine learning. In addition, we saw that communicating free shipping and installment made more people buy in Sephora and was also improving the average sales order.”

–Simone Sancho, Digital Marketing & CRM Executive, LATAM, Sephora

YSL Beauty

L’Oréal’s integrated onsite and offsite retail media triumph drives 92% uplift in Revenue per User for YSL Beauty

Super-Pharm

Super-Pharm Poland generates 69% sales increase across the open internet and social

Walmart Connect

Sleep tech and hair care brands see increased performance with Walmart Connect

Ulta Beauty

An always-on campaign helped a prestige fragrance brand achieve strong sales at Ulta Beauty

Clinique

Clinique reaches two million new high-intent online shoppers in India with their game-changing OTT video ad strategy

Shipt

How a Fortune 500 Beauty brand paved the road to success on Shipt

Walmart Mexico

A beauty brand exceeds return on ad spend and impression goals at Walmart Mexico

Allbeauty

Allbeauty wins the festive season with Criteo Retargeting

Sephora increases sales and click volumes with Criteo Dynamic Retargeting

Challenge

Solution

Outcome

Ready to write your own success story with Criteo?

Sephora increases sales and click volumes with Criteo Dynamic Retargeting

Challenge

Solution

Outcome

Ready to write your own success story with Criteo?

RELATED CONTENT

YSL Beauty

Super-Pharm

Walmart Connect

Ulta Beauty

Clinique

Shipt

Walmart Mexico

Allbeauty