Sephora renews its customer base with Criteo Customer Acquisition

After reviewing its strategy to engage and enhance Lifetime Value of its existing customers, Sephora decided to look to the top of the funnel and add a new customer acquisition solution that would generate proven traffic to close the acquisition, conversion and re-engagement cycle.

15 days after starting the Criteo Audience Match campaign, Sephora started an acquisition campaign with Criteo Customer Acquisition to generate qualified traffic to their site.

With the ideal user profiles identified from the retargeting and Audience Match campaigns, Criteo searched for similar profiles within the Criteo Shopper Graph, with the goal of finding and connecting with users who had never purchased on the Sephora website.

At the end of the first month of the campaign, the ARO (Adaptive Revenue Optimization) optimizer, which sets CPC bids according to a specific ROI goal, was also implemented.