RedDoorz boosts bookings while reducing cost per installs with Commerce Growth

RedDoorz is Southeast Asia’s largest and fastest growing, technology-driven hotel management and booking platform. With over 3,200 properties across Southeast Asia, the hospitality platform serves as an ecosystem that benefits both travelers and stay partners. Using the RedDoorz mobile app, travelers can seamlessly book secure, affordable, and hassle-free stays in all major cities in Southeast Asia, while earning loyalty points for future stays. RedDoorz’s end-to-end platform also helps partnering hotels streamline their operations and grow their business through advanced technology infrastructure for managing distribution, pricing, marketing, and customer experiences.

With the company rapidly expanding, RedDoorz seeks to become the top-of-mind hospitality brand among all customer segments. To support this ambition, RedDoorz wanted to launch an app install campaign that would grow the company’s customer base, while keeping cost per install and cost per booking metrics low.

Unlocking audience prospecting and creative ad solutions

Impressed with Criteo’s best-in-class AI technology and commerce dataset from over 725 million active users, RedDoorz partnered with Criteo to launch a Commerce Growth campaign that focused on driving new app users and in-app travel bookings.

“We love how the AI works behind the scenes to reach relevant new Indonesian users within our performance goals. Commerce Growth’s AI and machine learning helps remove the guesswork, processing large amounts of data to reach the right travelers with the right message at the right time,” shared Angga Warella, Senior Digital Marketing Lead.

The Commerce Growth campaign leveraged Criteo’s audience prospecting solution to target travelers built on behavioral and contextual signals extending reach without sacrificing performance. This AI-powered, audience-modeling technology helped RedDoorz find their next best customers across diverse digital environments, without any guesswork on where to allocate their spending.

Criteo then helped RedDoorz run adaptive ads from Criteo’s Dynamic Creative Optimization+ to build awareness about the company and capture the attention of new and existing users. These responsive display ads employed catchy headlines, images and call-to-actions to determine the optimal combination of assets to bring more traffic to install the app.

Maximizing spend while driving strong customer growth results

Maintaining low costs per install and cost per booking was important for RedDoorz at the start of the campaign. With Criteo’s help, RedDoorz was able to launch the Commerce Growth campaign with a cost per install 39.33% lower than their original target. The campaign also achieved a cost per booking 16.9% lower than RedDoorz’s target, when compared to other paid performance channels such as social.

Criteo also helped RedDoorz achieve a <1% fraud rate, reducing spend on sources with high fraudulent traffic and focusing on acquiring quality users within cost per confirmed booking expectations.

Given the success of the partnership with Criteo, RedDoorz will continue to run the Commerce Growth campaign. In the future, RedDoorz will expand their campaign goals to include generating more lifetime value through customer retention strategies.