Promod puts the customer at the center of its strategy and benefits from an omnichannel vision by connecting online and offline journeys

Solution

By passing Criteo a daily in-store sales data feed, Promod is able to leverage the power of the Criteo Shopper Graph, which enables it to match 70% of its known in-store shoppers to their online profile.

The holistic view of the online and offline cross-channel purchasing path allows Promod to optimize its bids and product recommendations, and thus benefit from increased performance across all of its campaigns.

64% of Promod’s shoppers identified in the store are exclusively offline shoppers*, Promod is therefore able to engage a new audience on digital channels, with personalized and relevant product recommendations, and convert them into highly valuable omnichannel shoppers.

Thanks to reports provided by Criteo, Promod also has access to full insights on the omni-channel shopping journey of its customers. For example, the company observed that among the customers who had purchased exclusively offline for the last 60 days, 2-thirds had visited the merchant site of a competitor in the same vertical; a third of them had even bought on these sites.

How it works:

• In-store sales are deterministically matched to online shopper profiles at a market leading rate of 70% by leveraging the Criteo Shopper Graph.
• By providing 3x more data to the Criteo Engine, predictive bidding is even more reliable and product recommendations more relevant, therefore optimizing overall digital campaign performance
• Seamless customer experience delivered through a complete view of shopper journey
• Improved understanding of digital campaign performance through visibility of sales online and offline
• Privacy by design – hashed emails ensures customer data remains secure