Philips combined Criteo Sponsored Products with co-marketing display solutions to increase their onsite and offsite presence across retailers

Philips combined the strengths of two Criteo products to ensure maximum success. Criteo Co-marketing allows brands to partner with retailers to target high purchase-intent shoppers within a given category, wherever they are browsing, prior to purchase. When a shopper clicks on an ad, the Criteo Co-marketing solution redirects that shopper to a product detail page on a retail site, which can be just one click before conversion.

At the same time, Philips continued to run their Sponsored Products campaigns, placing ads across Criteo’s network of retail partners. This allowed Philips to target those shoppers who were already on retailer sites. By combining both products in their efforts, Philips ensured a strong onsite and offsite presence, and was able to measure the evolution of its share of voice, share of market, return on ad spend, high-performing keywords and placements.