Criteo Sponsored Products helped freeze dried foods brand, Mountain House, achieve a record month during the crucial summer camping season on key retail partners.

Solution

Mountain House developed an omnichannel campaign with multiple touch points to communicate the promotion direct to potential consumers at various levels of the purchase funnel. It was included in a mailer and an email campaign sent to shoppers and Criteo developed a Sponsored Products campaign to increase exposure close to the point of purchase. The Sponsored Products campaign ran throughout the month of June and appeared on homepages (to drive awareness) and also within “Emergency Kits & Supplies” merchandising pages for those in market for the specific product category. Criteo Sponsored Products cross-sell tools gave them placements on complementary product pages so that those shopping for tents and hiking gear were encouraged to buy.