MLM-Parts drives sales, meets COS goals with Criteo Dynamic Retargeting

Challenge

MLM-Parts BV is a specialized online retailer of motorcycle parts and accessories. With the widest variety of motorcycle parts and accessories and the very best product information and fitment data in the industry, MLM-Parts ensures each client has a great online shopping experience.

MLM-Parts was interested in testing an alternative to their Google AdWords remarketing campaign, which was difficult and time consuming to manage. They wanted a solution that was easy to use and would drive the most sales with the least amount of effort.

Solution

MLM-Parts found their solution in Criteo Dynamic Retargeting. Criteo Dynamic Retargeting’s broad reach and best-in-class machine learning helped MLM Parts reach their visitors at the right time, and in the right moment with highly personalized ads.

With Criteo, MLM Parts was able to scale up quickly and easily and started driving consistent sales through both the low and high season.

After the success of the initial testing period, MLM then turned on the Adaptive Revenue Optimization (ARO) feature, which further fine-tuned the campaign to drive more sales within a target COS.

MLM-Parts operates in a highly seasonal vertical, and Criteo helped them grow by delivering consistent sales across all seasons with stable costs. As a result of the success of this program, MLM-Parts is now using Criteo in their branding efforts, as well.

How it works:

• Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
• Ads were focused on those who were most likely to convert by accurately predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps.
• Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.2 billion shoppers we see each month.
• Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just clicks.

Outcome

• 10% average COS across both high and low seasons
• 3% average conversion rate across both high and low seasons
• 15% increase in average sales with ARO

“Switching to Criteo was really easy, and our Account Manager helps us all the way to achieve great retargeting performance. Criteo really understands the challenges faced by ecommerce businesses and provides some great solutions.”

–Samy Montels, Owner and IT Manager