MG Motor takes the fast lane, increasing new leads by over 115% through leveraging social

The Challenge: Expanding towards a full-funnel marketing strategy

The company has been an automotive brand part of the Shanghai-based car manufacturer SAIC Motor—the world’s seventh-largest car manufacturer. With wholesale sales of 332,000 units and vehicle deliveries reaching 347,000 units, MG Motor remains a key player in the market.

MG Motor has been passionate about building cars since 1924, blending history and design with cutting edge global technology. In 2020, The company launched operations in México and quickly rose to become one of the top ten best-selling car brands in the country, achieving 25% year-over- year growth in 2023.

MG Motor México partnered with Criteo to evolve from solely focusing on lead generation to adopting a comprehensive full-funnel marketing strategy. This approach allowed MG Motor México to utilize Display and Online Video creatives for various objectives, including brand awareness, customer acquisition, and retargeting.

The Solution: Harnessing Commerce Audiences and social inventory

MG Motor México leveraged Criteo’s Commerce Audiences solution to build their full-funnel strategy, effectively targeting the right audiences. As a result, Commerce Audiences created a self-reinforcing digital ecosystem where campaigns built on each other, driving sustained and amplified results.

As the company continuously sought new opportunities to grow its online marketing presence across the entire user journey, Criteo helped MG Motor México add social inventory with Meta to their retargeting campaign. This strategy generated incremental reach, enabling engagement with potential customers across multiple platforms. As a result, MG Motor México aligned their presence throughout the open web, social media, and TV with seamless creative ads–maximizing brand visibility and exposure across key demographics.

Criteo and MG Motor México collaborated closely during the integration process, coordinating every step with a focus on optimizing cost per lead by efficiently reaching users most likely to convert.

Brandon Perez, Media Planner Online at MG Motor México shared, “Innovation is a key factor in the search to remain relevant. Criteo, with its different solutions in all stages of the funnel, has become a key ally in achieving our objectives, presenting us with solutions that positively impact advertisers, media, and users. Creative ads added to the segmentation, communication, and investment strategies created the ideal formula for MG Motor’s continued growth.”

The Results: Racing ahead with lead generation

In the months following the activation of Meta, MG Motor México saw an increase of more than 115% in incoming leads for its retargeting campaign and a 60% decrease in bounce rate. Mutual campaign learnings and dynamic budget allocation between open web and social tactics also significantly improved the efficiency of the retargeting strategy.