K&K Fashion significantly improves CTR, conversion rates, and sales revenue in just 6 months with Criteo Dynamic Retargeting

Solution

To effectively convert shoppers across multiple platforms – be it on desktop or mobile – at a cost-efficient rate, K&K Fashion deployed Criteo Dynamic Retargeting. With Criteo’s Dynamic Retargeting solution, K&K Fashion could precisely predict purchase intent using the solution’s anonymous cross-device understanding of their shoppers’ behavior across all devices, browsers and applications. They were then able to identify the ideal ads and products to show to each shopper to deliver the most conversions possible. Granular reporting and support from the Criteo team helped them use campaign insights to make better business decisions around marketing budget allocation.