How Griffeshop achieved 114% revenue growth with Booster Box and Criteo-powered full-funnel strategy

The Challenge: Efficiently increasing revenue while growing high-quality site traffic

Griffeshop, an Italian ecommerce brand for designer fashion, needed to grow revenue efficiently while attracting high-quality site traffic. Facing rising competition, they sought a solution to engage the right audiences, convert visitors into customers, and balance ad spend to maximize performance within their budget.

The Solution: Acquiring new customers, retargeting, and encouraging repeat purchases

Griffeshop, in partnership with their media agency Booster Box, tapped into Criteo’s robust commerce data and AI capabilities to grow its customer base and optimize performance. Since 2020, Griffeshop has used Criteo’s advanced algorithms, consistently outperforming other channels in identifying and converting the right audiences across the entire funnel.

Griffeshop’s growth strategy focused on three key areas:

1. Acquisition: Using Criteo’s AI-powered targeting and lookalike modeling, Griffeshop identified and engaged high-value shoppers, using behavioral insights to attract seasonal and value-conscious prospects.
2. Retargeting: Criteo’s AI-driven retargeting helped Griffeshop re-engage site visitors who had not converted, focusing on turning casual browsers into committed buyers.
3. Retention: With dynamic product recommendations, Griffeshop reconnected with past customers, driving repeat purchases and enhancing Griffeshop’s customer relationships.

The Results: Enhanced new user traffic, higher conversions, and improved return on ad spend

“Booster Box and Criteo are key parts of our strategy to grow our customer base and increase sales. The combination of Booster Box’s data-driven approach with Criteo’s smart audience targeting and creative ads has been a gamer-changer. We are impressed by the results and will continue collaborating to test new acquisition and retention strategies,” said Fabio Borelli, CEO and Founder of Griffeshop.

This full-funnel approach led to impressive year-over-year results, including a 15% increase in new user traffic. Griffeshop’s sales skyrocketed 96% and their conversion rate improved by 47%, reflecting precise targeting and the effective conversion of high-quality visitors into customers.

Overall, Griffeshop’s marketing efforts were highly efficient, with a ROAS increase of 39%.

Revenue grew by 114% with a 9% rise in average order value, showcasing how Booster Box’s strategic guidance combined with Criteo’s technology led to strong performance in predicting and influencing shopper behavior.

“Partnering with Criteo has been instrumental in achieving Griffeshop’s impressive growth. Their technology combined with our data-driven strategy led to fantastic results: More traffic, higher conversions, and a boost in revenue. We’re excited to keep pushing the boundaries with Criteo and drive even more,” said Serena de Bonis, Senior Client Lead at Booster Box.