Fragrance.com adds sales from Facebook mobile with Criteo Dynamic Retargeting

Challenge

Fragrance.com, an online retailer of genuine brand-name fragrances, skincare products, candles, and aromatherapy, was eager to increase conversions from mobile audiences. The continued rise in shopping on mobile devices represented a huge opportunity for them, and they saw Facebook as an important tool to tap into that market.

Solution

Criteo Dynamic Retargeting delivered personalized, relevant, true-to-brand ads to in-market Facebook mobile users. DPA-compliant feeds provided access to a significantly greater portion of mobile inventory. And because Criteo is the only Facebook partner to provide predictive bidding and personalized product recommendations, the performance delivered was unbeatable.

Outcome

• +68% incremental sales
• +88% incremental clicks

Fragrance.com’s DPA campaigns improved both clicks and sales performance just 30 days after launch and, as a result of the success, they added DPA as part of their ongoing performance marketing strategy.

“Criteo made DPA (Dynamic Product Ads) remarkably easy for us, handling everything from setting up audiences to building the creative. With the results we obtained in beta testing, DPA will remain part of our ongoing performance marketing strategy.”

– Michael Nadboy, VP of Online Marketing, Fragrance.com