Challenge
Amplifying awareness in premium audio markets
Denon Store by Audio Forum offers a carefully curated selection of premium audio equipment including headphones, stereo systems and home theater setups online and across physical stores in several European Markets including Germany, Hungary, Chechia, Lithuania and Poland.
With a strong foundation in quality and expertise, Denon Store by Audio Forum’s marketing goal this year was to further strengthen their brand’s position as the first choice for customers seeking premium audio equipment in their markets. To achieve this goal, the brand set out to increase brand awareness by combining online and offline efforts, enhancing their digital presence while continuing to drive shoppers to exceptional in-store experiences. Reaching new customers was also key, which they planned to achieve through optimizing digital campaigns not only to generate sales but also to build brand awareness among new customers.
Solution
Expanding reach through smarter campaigns
In Q4 of 2024, Denon Store by Audio Forum began building on their past retargeting strategy with Criteo to better align with their marketing goals around customer acquisition and generation of website traffic ahead of the holiday promotional season.
The first move was to implement a GO! New Customer campaign—Criteo’s high-performance, low-maintenance solution designed specifically to attract fresh audiences. This always-on campaign helped bring new users to Denon Store by Audio Forum’s digital storefront while also re-engaging past visitors who had yet to convert, turning awareness into action and interest into intent.
“We needed a campaign that required minimal attention and maintenance while delivering high performance. GO! Campaigns fit perfectly into our needs, as their launch process is quick and intuitive, and they provide excellent results without the need for constant optimization. With GO! Campaigns, we reduced the time spent managing ads, lowered conversion costs, and attracted valuable traffic to our website.”
Observing performance from a new customer campaign that showed stronger results than their previous retargeting campaign in just 20 days, the brand decided to replace their prior lower funnel campaign with a GO! campaign to maximize conversions. Allowing for a few days for their new campaign to ramp-up, they then deactivated their legacy lower funnel campaign in favor of the easier to manage GO! alternative.
Results
Doubling returns, multiplying new customers
Denon Store by Audio Forum’s test-and-learn approach to expanding beyond retargeting paid off—delivering measurable gains in both efficiency and alignment with their broader marketing goals.
By introducing Criteo’s GO! campaigns into their media mix, they saw a +107% increase in ROAS, effectively doubling returns compared to their previous lower funnel campaign during similar business-as-usual periods in October 2024 and January 2025—with no significant change in spend.
The impact didn’t stop there. With the addition of the GO! New Customer campaign, Denon Store by Audio Forum achieved a +238% increase in first-time buyers, successfully reaching new audiences while continuing to drive quality traffic to their site. The shift not only delivered stronger conversions—it also expanded their customer base, reinforcing their position as a leading destination for premium audio.
