Corsair International lands new clients with upper and lower funnel focus

Corsair International is a French airline company specializing in flights to the French-West Indies and other French overseas territories, a.k.a. “Dom” destinations. The airline offers competitive fares while still providing an excellent level of service to customers. For this reason, it has a very loyal customer base.

Dealing with new travel behaviors post Covid-19, Corsair International has very specific marketing needs. To help them diversify their acquisition portfolio, and convert visitors, they came to Criteo.

Solving for shorter booking windows

It’s been a bumpy ride for the travel industry since Covid-19 hit. At Corsair International, they’ve seen a very clear shift in booking behavior. To help them adjust to the shift, they rely on Criteo’s retargeting campaigns to help them convert site visitors as quickly as possible.

According to Laura Paris, Online Marketing Manager at Corsair International, “Before, clients were booking their flights several months in advance. Today they are waiting until the last moment to book, due to uncertainty of local lockdowns, etc. The retargeting has therefore become even more important than before because we need to keep our prospects engaged while they are still selecting which airline company to buy their ticket from.”

With Criteo, the airline was able to segment their retargeting campaigns according to different behaviors observed in the conversion funnel, providing more control and precise messaging. They were also able to use the coupon feature to push special promotions in their retargeting banners to further increase conversions.

Reaching new travelers

Corsair International also partnered with Criteo on upper funnel consideration campaigns to drive new prospects to their website.

When asked about their acquisition campaigns with Criteo, Laura said, “We decided to work with Criteo on upper funnel solutions because we had a willingness to acquire new, fresh traffic that we could not necessarily target with other partners. We also chose Criteo because of their well-known algorithm, the reach of their inventory, and the level of support provided.”

With Criteo’s Similar Audience technology, Corsair International was able to reach new prospects with characteristics and behaviors that were similar to their best website visitors. The result was an influx of high-quality traffic that they were then able to retarget as needed to close the loop.

A partnership where the sky is the limit

The lower and upper funnel campaigns have delivered excellent results. “Performance is constant and we manage to achieve great levels of ROI within our objectives,” confirms Laura.

The airline is now looking to use Criteo to help with retention, including a re-engagement campaign for lapsed clients in the near future.

Would Corsair International recommend Criteo to others? “Of course!” says Laura. “We would recommend Criteo because of the performance, great customer service, the innovation that is at the core of the company—and it’s a French company!”