Connexia and Criteo become a dynamic duo driven by data and performance

The Challenge: Driving new customer acquisition while maximizing ROI

Connexia, part of the MarTech Company Retex, is a agency where creativity, data-driven thinking, excellence in media management, and technological innovation converge. With 95.7% of their ideas grounded in data, Connexia continuously measures and improves the performance of every campaign they manage.

The agency sought to implement dynamic retargeting strategies that maximized ROI while also acquiring new, precise audience segments. They needed a solution capable of optimizing full-funnel performance, driving impactful results, and ensuring scalability across multiple verticals.

The Solution: Using data-centric technology for enhanced performance

Connexia found the perfect match with Criteo in 2022. Paola Luzzi, Connexia’s Media Director, described how Criteo’s data-centric technology aligned seamlessly with Connexia’s commitment to continuous measurement and optimization. “With Criteo’s audience segments, we integrated retargeting with awareness and acquisition investments across electronic and travel verticals, even targeting niche audiences. By using a combination of static and dynamic custom formats, we re- engaged our clients’ audiences with personalized messages that were tailored to their specific stage in the funnel,” Paola shared.

Criteo’s open commerce data set and advanced AI technology allowed Connexia to develop tailor- made strategies that consistently improved performance. The ease of use of Criteo’s Commerce Growth platform, coupled with ongoing support from Criteo’s agency managers, ensured that Connexia’s campaigns delivered strong performance at scale.

The Results: Exceeding reach and traffic goals

Connexia, thanks to their partnership with Criteo, was able to take data-driven decision-making to the next level, resulting year-on-year uplifts:

• +33% click traffic
• +22% sales
• +29% overall client revenue

“The biggest achievement was building a continuous collaboration with Criteo. This partnership has enabled us to maximize the effectiveness of our clients’ advertising investments and access new solutions as they launch, allowing us to consistently drive improved results,” Paola shared.

At Connexia, the focus is always on measurable outcomes. Criteo’s ability to provide continuous performance insights perfectly complements their mission to push campaign performance beyond the limits of all media. With Criteo’s support, Connexia ensures that every message is data-driven, every campaign is measurable, and every result is optimized to drive growth.

Paola concluded, “The level of support and collaboration we’ve received from Criteo has been exceptional. Regular monthly and quarterly meetings allow us to optimize campaigns, align on the best strategies, and continuously drive success for our clients. It’s a true partnership rooted in data and performance.”