Aventon Bikes cruises to higher ROAS with connected campaigns across the funnel

Becoming the top-of-mind category leader

Aventon is an electric bike company that offers ebikes that suit everyone’s riding needs and style. Aventon’s roots are in performance cycling with fixie and track bikes but made the transition into e-mobility exclusively in 2020. It is one of the only ebike brands that owns the manufacturing of its products, allowing it to be agile and cost effective. With its manufacturing edge and performance background, Aventon is second to none in providing affordable ebikes without sacrificing quality.

The ebike space is growing rapidly, and Aventon has big plans. The company’s goal this year is to increase revenue by about 300% over last year. Additionally, the retailer is looking to increase their market share within the industry, ultimately becoming the top choice for ebikes.

Aventon is using many channels to achieve this goal, including the following forward-thinking approaches in the digital advertising space.