Allbeauty wins the festive season with Criteo Retargeting

The contribution of retargeting to the Allbeauty strategy

The company’s ability to stay on top of the latest trends has positioned it as one of the UK’s leading beauty supply chains. They constantly review the customer experience throughout the entire process to make shopping with Allbeauty the easiest and quickest way to get what a customer wants. You could say, therefore, that they are constantly striving to get to know their customers better and better every day.

With Black Friday and Christmas shopping campaigns approaching, Allbeauty’s goal was two-fold. First, they wanted to ensure their customer experience was as optimized as possible ahead of the big season. They updated their site to add more useful information and make products more visible and accessible. Second, they wanted to retain their existing customers and expand their market to new potential audiences. To help them achieve this and exceed the previous season’s sales, they added Criteo retargeting to the mix.

Their partnership with Criteo on conversion-focused ad campaigns led to return purchases and increased website visibility. This, coupled with the new look and feel for their website contributed to a higher sales conversion and more satisfied customers who can easily navigate the site.