aCommerce chose Criteo for its “flexibility and strength of its algorithm,” which paid off with an 8x increase in revenue and 84% CPA reduction.

Challenge

aCommerce wanted to find a tool to create tangible business outcomes and effectively encourage consumers to return to client sites and complete purchases.

Solution

Criteo’s performance advertising solution, a dynamic retargeting platform, enables aCommerce’s client sites to segment, target and serve each customer with display ads or product recommendations personalized in real time, based on browsing behavior and purchasing intent.

Outcome

Criteo’s performance advertising platform has delivered:

• 6x increase in customer acquisition
• 2.7x increase in unique visitor growth
• 84% reduction in cost per acquisition (CPA)
• 8x increase in revenue for aCommerce clients