Privacy Sandbox

Google Topics

To unlock expansive scale for their campaigns, brands and advertisers need to understand users’ interests without relying on site-to-site tracking. By assigning users to interest groups within the browser itself, the Topics API enables interest-based advertising at scale.

Protected Audience

Building a granular custom audience for targeting has been a mainstay for advertisers for years—but it’s historically relied on third party cookies. In the cookieless age, the Protected Audience API aims to replicate this functionality without exposing an individual’s browsing habits. It also enables secure on-device ad auctions to activate these audiences.

Attribution Reporting

Measurement has always been an essential component of running effective digital advertising campaigns. The Attribution Reporting API with Privacy Sandbox enables advertisers to measure conversions in a privacy-safe way.