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Advertising Trust & Safety

Quality is our beacon

We strive to maintain a trusted advertising ecosystem aligned with the marketing goals and the brand requirements of our buyers and sellers alike.

Recognized for trust and safety by industry leaders

 
We’ve achieved certification through an independent audit for several TAG* seals, including Certification Against Fraud (CAF), Certification Against Malware (CAM), and Brand Safety Certification (BSC).

Additionally, our Commerce Grid operations are TAG Certified For Transparency (CFT). Our multiple certifications make us a Platinum Status member and put us in rare company, as one of less than 40 organizations who’ve achieved that status.

Our Retail Media Onsite operation is also MRC (Media Rating Council) Certified for Rendered Ad Impressions and Clicks in the display environment (GIVT).

 
*TAG (Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising, and it offers several certifications focused on improving safety in digital advertising.
 
 

certified for transparency

Our commitment to a safe ad ecosystem

We work independently and with third party partners to ensure a trusted and safe advertising ecosystem for all of our partners and clients.

Rigorous Supply Partner Guidelines

All of our supply partners must adhere to our guidelines to protect your brand and campaigns performance.

Brand Suitability

Granular controls enable clients to ensure ads show only on content and inventory aligned with their brand identity.

Traffic Quality

Machine learning and in-depth human analysis detects, prevents, and discards invalid bid requests, impressions, and clicks to help clients reach real human users with a genuine interest in their brand and products.

Ad Safety

A proprietary image and keyword recognition machine learning engine ensures that ads do not display content and product against our guidelines. We also partner with industry recognized services from The Media Trust and AdLightning to monitor ad content and ensure our ads are malware-free.

Ad Quality

Best-in-class technology ensures banners appear as designed and function optimally in every environment.

Our partners

Why it Matters

See our latest brand safety resources.

Criteo expands its TAG certifications, ensuring safer digital advertising

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Fighting Ad Fraud in Mobile In-App Advertising: A Criteo & Pixalate Q&A

Blog
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Building a Healthy Open Internet by Managing Traffic Quality

Blog
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Tag Certifications Soar by 87% Over Last Year, as Tag Programs Become Global Supply Chain Standards

Press Release
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Get the details

Learn more about the technology, certifications and partners that help us uphold the highest quality and safety standards.

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TRUST CENTER

Understand how we’re maintaining the highest standards in our advertising, privacy, and security practices.

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PRIVACY

Everything we design and develop follows our Privacy by Design ethos, which ensures the highest standards of confidentiality, availability, and security for users.

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