Omnichannel

Grow revenue with the combined power of offline and online.

Improve the customer experience by merging your in-store and online data. Understand each customer’s complete shopping journey and deliver more personalized digital ads.

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Why omnichannel retailers love Criteo

The benefits of Criteo’s omnichannel solution.

Deterministic matching

Ensure a seamless experience and improve personalization by accurately linking users across devices, environments, and channels.

All-channel optimization

Spend your budget wisely with bidding based on each user’s likelihood to buy from you, whether online or offline.

Hyper-personalized ads

Target customers with products they’re most likely to buy from you next, not what’s most popular in your stores.

Flexible data onboarding

Activate campaigns quickly and send data through direct integrations or Criteo’s partner network.

How it Works

Digital ads based on the whole story.

Use both in-store and online data to get a more complete picture of each customer’s journey and build smarter ads.

Find your store customers online

A connected user profile is the foundation of a successful omnichannel strategy. Combine your offline data with our database of 700m daily active users profiles so you can execute digital commerce media campaigns based on a complete picture of each individual’s shopping journey, including in store interactions, browsing interests, and in-market intent signals.

Determine each customer's true value

Most digital tactics don’t account for offline activity and only make decisions based on each customer’s online value to your business. This results in missed opportunities, or worse, in depleting an already tight budget. Our technology executes digital campaigns based on each customer’s likelihood to buy from you regardless of whether online or offline and constantly refines its understanding of consumer behavior to optimize campaigns.

Tailor your message for each person

Engage your customers in a truly meaningful way. Move them down-funnel. And inspire them to buy faster. With insight from billions of online interactions, we can hep you connect where and when shoppers are most receptive to your message. Dynamic ads, combined with your store and product information, create targeted connections that capture your customers’ attention.

What We Offer

Create more growth opportunities.

Build loyalties, make new connections, and drive conversions in all channels with Criteo’s omnichannel solution.

Lift lifetime value

90% of customers who buy in your store don’t shop your website. Find store customers where they’re active online and convert them into more frequent customers.

Get new customers

There’s a universe of consumers out there who will love shopping with you but don’t know you exist yet. Share your story and create new connections.

Strengthen relationships

Meet your customer’s expectations. Deliver a consistent shopping experience with digital touchpoints that account for each interaction they have with your business.

Drive in-store and online conversions

Introduce store customers to your website and vice versa and drive more revenue in all channels.

Apparel and Fashion

PUMA drives omnichannel growth in Russia.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.