Michaels
An optimized retail media strategy for American Crafts led to success on Michaels.com
Commerce Max connects retailers, brands and agencies with a single and intuitive platform to trade and exchange media across the open commerce ecosystem.
Marketers can activate across category-leading retailers and premium brand-safe open internet publishers within a single self-service buying platform.
Marketers can raise awareness, engage with shoppers, and drive conversions at the point-of-sale using both on-line and off-line retailer first-party data. All powered by Criteo’s predictive AI, removing the guesswork, and leading to better business outcomes.
Marketers can confidently measure immediate success no matter the channel and see the direct impact of their efforts with transparent, product-level sales data, interactions, reach, and view metrics.
Retailers can seamlessly connect with enterprise global media agencies and consumer brands, monetizing on-site inventory and maximizing their first-party data for on-site and off-site targeting, while maintaining full control of the shopper experience.
An optimized retail media strategy for American Crafts led to success on Michaels.com
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Build your brand. Get more customers. Sell more stuff. Criteo’s Commerce Media Platform works for businesses of all sizes.
Go beyond walled gardens. With knowledge from 700m daily active users, Criteo can help you serve ads to totally new audiences based on their unique browsing and buying habits.
Leverage AI-powered, identity-resilient audiences that optimize across both behavioral and contextual data to engage new users in any environment, agnostic of third-party identifiers.
Deliver hyper-relevant ads that are powered in real-time by our AI Engine, which analyzes 120+ shopper intent signals from 35B daily browsing and buying events.
Access leading retail media inventory, brand-safe open internet supply, unique audiences built on real shopping behaviors, and closed-loop measurement with product-level sales data–all from a single demand side platform with dedicated sales, account, and operational support.
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