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Criteo Summer Release Updates: Advanced Audience Targeting, Deeper Analytics, and More

-   Summer is here in the Northern Hemisphere, and so is our jam-packed product update. We’ve been busy building more ways for you to connect with your customers and make the most of your ad dollars.

https://www.criteo.com/blog/criteo-summer-release-updates/

10 Consumer Behaviors Shaping the New Normal

-   What does the new normal look like? What are the new routines and values that guide consumers? How are markets being reshaped by a world-changing phenomenon? As social distancing becomes the standard after the COVID-19 pandemic, consumers are adapting their behavior to a new reality. An important success factor in the advertising business is […]

https://www.criteo.com/blog/10-consumer-behaviors-shaping-the-new-normal/

Summer Marketing 2020

3 Strategies for Summer Marketing 2020: Preparation and Adaptation 

- Each year, from Memorial Day to Labor Day, students, parents and teachers  can count on a pretty regular routine: the school year ends in May or June, everyone enjoys a few months of summer, and in August and September school supplies are purchased, backpacks are packed and students are loaded onto buses to go back […]

https://www.criteo.com/blog/summer-marketing-strategies-2020/

Coronavirus Toy Trends: Top Playtime Products Around the World

-   The coronavirus pandemic has caused significant changes in consumer behavior, especially due to ongoing social distancing measures that have prompted people to spend more time at home than ever before. That also means that kids are at home, when they’re supposed to be at school.

https://www.criteo.com/blog/coronavirus-toy-trends/

5 Advertising Strategies for the New Social Distancing Economy

-   Shelter-in-place orders to prevent the spread of coronavirus have had an unprecedented effect on consumer behavior. As businesses remain closed and people are told to stay at home, a global social distancing economy has formed. Consumers haven’t stopped making purchases, but the things they buy and how they buy them are different. Many consumers […]

https://www.criteo.com/blog/advertising-strategies-for-the-social-distancing-economy/

Criteo Receives Three Awards in AppsFlyer Annual Performance Index

-   We’re excited to announce that Criteo was recognized by the AppsFlyer Performance Index, a report that offers app marketers the most comprehensive report card on mobile media performance during the second half of 2019.

https://www.criteo.com/blog/criteo-apps-flyer-awards/

Social Distancing Economy 2020: What & How Consumers Buy in a New Normal

-   Worldwide, it’s clear that there are new patterns and trends forming as a result of the coronavirus outbreak. At the end of March, more than 3.38 billion people, or roughly 43% of the world’s population, had been asked or ordered to follow social distancing measures.1

https://www.criteo.com/blog/coronavirus-retail-trends/

5 Ways the Coronavirus is Affecting Consumer Behavior

-   The widespread outbreak of coronavirus, which causes the disease COVID-19, is now a global pandemic. Here at Criteo, we’ve been analyzing our data from the past several weeks to understand how retail is affected as the virus spreads.

https://www.criteo.com/blog/coronavirus-consumer-behavior/

Forrester – Retailers: You’re The Next Media Moguls

- “Media Networks From Commerce Companies Are Growing And Transforming Shopping” predicts Forrester industry analyst Sucharita Kodali (@smulpuru) in her refreshed research report Retailers: You’re The Next Media Moguls (subscription required, click the button below to read it courtesy of Criteo) published on the 21/2/20 with Fiona Swerdlow, Collin Colburn, Joanna O’Connell and Nicole Murgia. As we explained in our previous blog post, […]

https://www.criteo.com/blog/analyst-report-forrester-retailers-youre-the-next-media-moguls/

Woman using her smartphone and laptop.

How Gen Z, Millennials & Boomers Really Feel About Online Ads

-   Gen Z grew up digital. Now their lives revolve around digital. And new Criteo research shows that they’re more likely than their older cohorts to be influenced by digital ads and buy the products they see in digital ads. This is great news for marketers that invest in making every interaction with an ad […]

https://www.criteo.com/blog/genz-millennials-boomers-online-advertising/

3 Reasons Why Marketers Need a Killer Omnichannel Strategy in 2020

-   According to Statista, in 2019, ecommerce sales accounted for just over 14% of all retail sales worldwide. That means that nearly 86% of all retail sales still happened offline.

https://www.criteo.com/blog/omnichannel-strategy-2020/

5 Things to Know About Ramadan Marketing Campaigns in 2020

- Ramadan starts on April 23 and lasts until May 23. Traditionally a month of reflection, fasting, and prayer, this holiday is observed by Muslims around the world. As one of the most important periods of the year for Muslims, Ramadan has become a key period for marketers who want to connect with Muslim shoppers.   Ramadan […]

https://www.criteo.com/blog/5-things-to-know-about-ramadan-marketing-campaigns-in-2020/