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North America State of the Retail Media Industry Study: Commissioned by Criteo and Conducted by Forrester Consulting

October 14, 2020 - Now, more than ever, brands are adapting their advertising strategies to better reach consumers and provide value. Retail media is one avenue that has opened the door for consumer product marketers to have more control over, and visibility into, their retailer marketing spend. However, many marketers lack a comprehensive retail media strategy and are instead […]

https://www.criteo.com/blog/north-america-state-of-the-retail-media-industry-study/

Criteo Autumn Release Updates

September 30, 2020 - The holiday season and end-of-year countdown are always significant for marketers. In this unprecedented year, there has been an accelerated shift to ecommerce, with global revenue from ecommerce up by 71% year-over-year in Q2. As more of the decision-making journey occurs online this year, you need to reach audiences early on before they start making […]

https://www.criteo.com/blog/criteo-q3-2020-updates/

Explosion in Ecommerce Fuels the Need for Retail Media

September 28, 2020 - Retail media—brand-sponsored ads within retailer websites and apps—isn’t a new concept. It’s a channel that has been steadily growing, driven by its attributable performance and access to first-party data. But in the last few months, retail media has been given a shot of adrenaline, accelerating its growth and catapulting it to the top of […]

https://www.criteo.com/blog/explosion-in-ecommerce-fuels-the-need-for-retail-media/

Deeper Insights and Enriched Customer Profiles with Criteo’s Audience Module

September 24, 2020 - “Find the right audience, at the right time, with the right message.” As marketers, we’ve heard this sentence time and time again. We all know that if we succeed in doing this, we’ll be able to find new customers and strengthen our relationship with them. So, how do we make it a reality? At […]

https://www.criteo.com/blog/customer-profiles-with-criteos-audience-module/

Criteo Omnichannel: Unlock the Power of Your Offline Data

September 9, 2020 - Today, being a successful omnichannel retailer requires having both a physical and online presence, offering buy-online-pick-up-in-store options, maintaining a safe in-store experience and much more. Beyond that, consumers want to see that you’re connecting the dots of their shopping journey. It’s about understanding what they’re looking for right now, marrying that with what they’ve […]

https://www.criteo.com/blog/criteo-omnichannel-unlock-the-power-of-your-offline-data/

Black Friday & Cyber Monday 2020: What Marketers Need to Know

August 31, 2020 - This has been an exceptional year for many reasons. As countries still try to understand how to open businesses safely, retailers and brands have to adapt holiday marketing strategies to the latest consumer trends. Yes, Black Friday and Cyber Monday will still happen – but what will they look like?

https://www.criteo.com/blog/black-friday-trends-2020/

A Q&A with David Fox, Our Chief Commercial Officer & Chief Development Officer

August 27, 2020 - What do T-shirts, logistics, aviation, and Brené Brown have in common? They’ve all helped shape the life and career of David Fox, who joined Criteo last spring to take on the crucial roles of both Chief Commercial Officer and Chief Development Officer. David hasn’t had a “standard” career path, as his experience includes holding […]

https://www.criteo.com/blog/a-qa-with-david-fox-our-chief-commercial-officer-chief-development-officer/

What Consumers Want Most After Lockdown: Human Connection

August 5, 2020 - Social distancing has been the status quo in most of the world for over four months. Many of life’s daily activities moved indoors and online lifestyles like video calls, ecommerce shopping, and remote learning replaced a lot of everyday traditions.

https://www.criteo.com/blog/coronavirus-consumer-trends-after-lockdowns/

A Retail Media Moment with Wavemaker’s Kacie McKee

July 28, 2020 - Consumers’ expectations for online shopping have drastically shifted in the last five years. In the latest edition of our “Retail Media Moment’ video series, Kacie McKee, Head of Ecommerce for Wavemaker U.S., cites that the “buy now, anywhere” mentality of shoppers is a key driver behind the accelerated growth of retail media. Marketers need […]

https://www.criteo.com/blog/video-a-retail-media-moment-with-wavemakers-kacie-mckee/

Mobile App Engagement: How to Keep Them Coming Back

July 22, 2020 - You’ve put all your energy into getting new app installs, but now you have a new problem: users are dropping your app. Mobile app user retention is a critical challenge for mobile marketers around the world, including in Asia Pacific. Criteo’s recent consumer survey data in The Ultimate Guide to App Retention shows that […]

https://www.criteo.com/blog/mobile-app-engagement-apac/

Woman wearing a face mask and holding a smartphone.

8 Activities Consumers Will (And Will Not) Do When the Economy Reopens Around the World

July 15, 2020 - Many consumers’ lives changed overnight when countries put lockdown orders in place to stop the spread of the coronavirus. Not only were consumers told to stay in their homes as much as possible, but local restaurants, bars, gyms, retail stores, and other non-essential businesses closed temporarily. Many people started working and attending school online from home. Travel plans, events, and gatherings of family […]

https://www.criteo.com/blog/economic-rebound-consumer-behaviors/

Loyalty & Lockdowns: How Consumers Discover New Online Stores

July 9, 2020 - As the coronavirus outbreak continues around the world, different countries are seeing different consumer trends. Lockdowns closed stores and sent online traffic surging. Ecommerce sales reached an all-time high, too. To understand how consumers adapted their purchasing habits during lockdown, Criteo conducted a survey of over 13,000 consumers globally.

https://www.criteo.com/blog/consumer-loyalty-trends/

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