- 2020 forced a dramatic shift in marketing strategies of retailers and brands. The need to demonstrate ROI on marketing spend has become even more important as businesses continue to cope with declines in sales, margins, and revenues due to the pandemic. Among all the objectives, scaling their online presence and digitalization of business operations have […]
- In years past, a post like this might have been a bit ho-hum, with little in the way of surprises. But in the wake of the wild year that was 2020, the status quo is no longer. Huge growth in ecommerce, the rapid spread of hateful or fake content, and the continuously uncertain state […]
https://www.criteo.com/blog/top-digital-marketing-channels-2021/
- While more of the world spent an increasing amount of time online in 2020—reading news websites, streaming videos, and scrolling social media—a major shift happened. Previously in-public activities, like exercising, learning, and working, began happening from the safety and comfort of home. At the same time, consumers adopted new hybrid-channel buying habits, like BOPIS […]
- The constant changes we’ve witnessed since the onset of the pandemic have forced brands worldwide, including in Asia Pacific, to step back from well-formulated marketing strategies and adapt to immediate priorities. Despite the unknowns, several key trends impact the current state of consumer behavior. Kenneth Pao, Executive Managing Director at Criteo Asia Pacific outlines six […]
https://www.criteo.com/blog/digital-marketing-in-2021-6-trends-apac-marketers-should-prepare-for/
- According to eMarketer, US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. In response to this shift in consumer purchasing habits, marketers are turning to retail media to reach shoppers with measurable ads on ecommerce sites and apps. By the end of this year, eMarketer also predicts that retail media will represent […]
https://www.criteo.com/blog/criteo-and-target-welcome-pacvue-as-retail-media-api-partner/
- Even as countries across Asia Pacific are making preparations for a historic roll-out of COVID-19 vaccines, authorities are staying vigilant about safe distancing measures. This means that more consumers than ever will be shopping online during Chinese New Year (CNY).
https://www.criteo.com/blog/chinese-new-year-marketing-2021/
- In our recent webinar “App Marketing Master Class,” we shared exclusive data and research that Criteo conducted on how the international health crisis has impacted app commerce and usage trends.
- Shopping and celebrating for the holidays may look a little different today and that’s okay. Help shoppers find what they need from home this holiday season with hyper-relevant retail media ads. Here are three ways retail media can help you stay top of mind this holiday season: Start influencing shoppers now. Many large retailers will be closed on Thanksgiving. That, […]
https://www.criteo.com/blog/3-ways-retail-media-can-help-you-win-the-holidays/
- Q4 is, without any doubt, the most important time of the year for online commerce in almost every country. And with 2020 inevitably boosting digital transformation, most brands and retailers find themselves investing more than ever in their online campaigns, aiming their efforts at millennials and Gen Z, as well as new online shoppers […]
https://www.criteo.com/blog/how-luxury-fashion-brands-must-prepare-for-festive-season-shoppers/
- When Amazon announced an October Prime Day, many wondered how its proximity to Black Friday would impact holiday shopping. Would it spur shoppers to start checking off their holiday lists earlier and steal Black Friday’s thunder? Would other retailers offering holiday promotions at the same time (i.e. Target’s Deal Days and Walmart’s Big Save Event) steal share […]
https://www.criteo.com/blog/a-lackluster-amazon-prime-day-increases-black-friday-potential/
- In the midst of this very uncertain year, marketers are readying for another curveball: the US Presidential election. Here at Criteo, we wanted to understand if the 2020 election might impact holiday season sales, so we looked back four years to see what happened during the last Presidential election.
- As the world shifts to online shopping in greater numbers than ever before, brands are in search of advertising strategies that better reach consumers and provide value. Retail media is one such strategy that is gaining momentum, thanks in part to the control and transparency it offers consumer product marketers. As a relatively young industry […]
https://www.criteo.com/blog/emea-state-of-the-retail-media-industry-study/
