- The permanent shift to more online shopping, accelerated by COVID-19, is widely known at this point. But what you might not know is that almost 7 out of 10 online shoppers go directly to a retail site, not search engines, when they want to purchase a product1. Kantar’s State of Ecommerce 2021 report also found […]
https://www.criteo.com/blog/retail-onsite-display-is-a-hot-strategy/
- The industry is transforming for the better as consumer calls for privacy push forward a more responsible, addressable advertising world. As a result, more marketers are turning to commerce media as not only a solution to putting consumer needs at the center of the advertising ecosystem, but also an essential and future-proof marketing practice. With […]
- More marketers than ever before are leveraging commerce media to drive their business growth. Marrying data intelligence with digital advertising to reach consumers across their shopping journeys, commerce media allows marketers to powerfully improve their business outcomes and ultimately deliver better shopping experiences. According to a study conducted by Forrester Consulting on behalf of Criteo, […]
https://www.criteo.com/blog/6-reasons-commerce-media-is-on-the-rise/
- After more than two years of event cancellations and postponements, wedding season is back.
https://www.criteo.com/blog/wedding-fashion-consumer-trends-2022/
- The last few years have seen a full acceleration of technology, brought on largely by the pandemic. As the world began to shift towards a more digitized life, consumers became more comfortable than ever with using digital tools to carry out their daily tasks. This behavioral change extends to managing their finances. Today, fintech is […]
https://www.criteo.com/blog/the-boom-of-fintech-and-its-acceleration-with-digital-advertising/
- According to eMarketer forecasts, ecommerce sales are expected to increase by double digits again in 2022.1 This kind of growth shows that shoppers aren’t just shopping online out of necessity, but because they’re getting real value from their digital experiences. But with more demand comes more competition. For marketers to win and keep customers, they […]
https://www.criteo.com/blog/3-ways-to-prepare-for-the-future-of-commerce/
- The travel category was one of the industries hit the hardest by COVID-19. However, two full years into the pandemic, consumer confidence in traveling is beginning to return in big ways. As governments around the world loosen their travel restrictions and infection rates subside in many countries, consumers are showing pent-up demand for travel following […]
- Over the last few years, consumers have adapted to drastically different routines. Many have changed jobs, moved house, or otherwise entered a new stage of life. They’ve also fundamentally changed the way they shop, from where they turn to discover new brands and products, to how they evaluate and complete a purchase. To understand […]
https://www.criteo.com/blog/shopper-story-2022-global-consumer-trends-the-future-of-commerce/
- 2022 will be a critical year for marketers as COVID-19 persists in most countries, digital and ecommerce sales accelerate, and Google moves towards ending support for third-party cookies in 2023. This is causing marketers to re-think their first-party data strategies, so they can ensure addressability for years to come.
https://www.criteo.com/blog/how-to-build-a-powerful-2022-anz-digital-advertising-strategy/
- 2021 was a year of adaptation — with consumers adjusting to new ways of shopping, browsing, and buying after experiencing major disruption in 2020. And while change isn’t always easy, many fears gradually faded as what was once new became comfortable. That comfort, coupled with the convergence of commerce and innovation, makes me think that […]
https://www.criteo.com/blog/the-year-of-acceleration-advertising-predictions-for-2022/
- This year, we find ourselves in yet another unique peak shopping season. More of us are vaccinated, and in many places, restrictions and mask mandates remain lifted. At the same time, COVID is surging again as colder weather sets in and we spend more time indoors. The surge plus the emergence of new variants is […]
- This article was originally published in IAB Europe on November 17, 2021. Everyone involved in the advertising industry – from marketers to media owners, to agency heads and small business owners – understands the need to reach and engage new consumers to effectively scale their business. And they know that programmatic advertising is one of […]
https://www.criteo.com/blog/five-addressability-misconceptions-in-advertising-today/
