- Commerce media might be the new kid on the block—but it’s here to stay. In fact, according to McKinsey, commerce media has the potential to generate over $1.3 trillion of value in the United States alone. On the supply side, that represents a whopping $50 billion opportunity for publishers and media owners. But here’s the […]
- One of the top questions our clients ask is how to navigate the post-third-party cookie advertising landscape. Since the early days of the consumer internet, third-party cookies have played a role in delivering relevant ads to consumers, creating a lingua franca as a means for all parties to communicate across the advertising ecosystem. This common […]
- Economists are divided on how exactly today’s environment will play out. Some project that rising costs will cool off gradually, while others anticipate that they will sharply decelerate.¹ While the future remains uncertain, the residual impact of inflation on consumers is not going away anytime soon. In The Rise of Savvy Shoppers, Criteo surveyed more […]
- As marketers begin the transition into 2023, they face a new year of uncertainty, as well as greater possibilities. There will naturally be challenges to navigate; but with every challenge will come opportunity. And marketers who leverage the power of commerce media to reach and engage consumers where they’re actively browsing and buying — as […]
https://www.criteo.com/blog/2023-predictions-top-advertising-trends-from-criteo-experts/
- This Black Friday surprised everyone—in a good way. Despite rising prices due to inflation, businesses raked in large sales spikes during this year’s big deals event and proved that consumers are still keen to participate in festive season shopping. To understand the current state of Black Friday, we tapped into our exclusive dataset from 20,000 […]
- In many conversations with our clients this year, a recurring theme is how difficult it is to navigate the complex, fragmented advertising ecosystem. In short, they need better tech — not more tech. That’s why in building our Commerce Media Platform, we want to give our clients solutions that not only work better, but come […]
https://www.criteo.com/blog/criteo-product-update-purpose-built-solutions-for-commerce-outcomes/
- Back in December 2021, six in 10 Americans confirmed that they picked up a new hobby during the pandemic, like baking, gardening, and crafting.1 This confirms what we reported on back in 2020 on peak-pandemic shopping trends, when our commerce data showed a large share of homebound consumers balancing increased screen time with non-digital […]
https://www.criteo.com/blog/music-made-and-played-audio-mixers-turntables-and-more-consumer-trends/
- Black Friday and Cyber Month are just around the corner, and with consumers shopping for the holidays earlier than ever before, brands know all too well that the time to prepare is now. According to Criteo research, 77% of Americans start purchasing their holiday gifts during Amazon Prime Day and competing events from other retailers […]
- For most people, hearing names of retail leaders like Target, Best Buy, Macy’s, and Carrefour makes them think of the goods these retailers provide to the consumers who need them. But when I — and people in the advertising business — hear these names, the first thought is of the massive media monetization opportunity they […]
https://www.criteo.com/blog/what-it-takes-to-build-a-retail-media-network/
- As our online shopping habits have grown over the last two years, one significant trend has emerged: a growing appetite for experiences beyond the bounds of the largest online platforms and across the open web. Meanwhile, regulatory changes from within the advertising sector have altered how brands are able to bring their products to the […]
- Earlier this year, we reported that travel was beginning to make an impressive return in Q1 as consumers around the world showed growing confidence due to declining COVID-19 infection rates and loosened travel restrictions in many countries. Now in Q2, the travel industry’s comeback is continuing its momentum and, in some areas, is even accelerating. […]
- The global pet care market is expected to hit 261 billion dollars in 2022 and to grow by 6% every year for the next five years.1 That’s a huge opportunity for businesses to meet rising demand for essentials, like pet food, and at the same time, develop new products for pet owners, like interactive treat-dispensing […]
https://www.criteo.com/blog/pet-supply-consumer-trends-2022/
