- As retailers zero in on creating individualized shopping experiences for each consumer, many are now focused on collecting and using data to construct a peak level of personalization. This effort is often referred to as customer journey analytics — the process of examining how customers use multiple channels to interact with an organization. But understanding […]
https://www.criteo.com/blog/retailers-can-win-customer-journey-analytics/
- Retailers are finding it more difficult than ever to compete on product and price. Shoppers have many choices when it comes to buying their favorite items — the days of buying all your clothes from a single store are largely over. In this increasingly competitive atmosphere, delivering a personalized customer interaction can mean the […]
https://www.criteo.com/blog/smart-personalization-driving-retail-experience/
- Whatever you think you know about marketing apparel and accessories online, now’s the time to throw it out. The growth of omnichannel shopping — especially by millennials and Gen X — is just one of the many signs that consumer behavior regarding clothing ecommerce has radically evolved. Luckily this shift has also produced new and […]
https://www.criteo.com/blog/forget-everything-know-marketing-apparel-online/
- Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. And the never-ending question is “Which one to use?”. Before answering that question, you need to understand the difference. If you’re looking for what differentiates CMPs vs CPCs, you’ve come to the right place. CPM Definition: CPM […]
- The Criteo team was out in full force for ShopTalk, an annual event that focuses on the latest trends in retail and ecommerce. From new technologies to changes in consumer expectations, retailers, brands, startups, tech companies, investors, and analysts came together to discuss the rapid evolution of how today’s consumers are discovering, shopping, and […]
https://www.criteo.com/blog/shoptalk-3-lessons-learned-next-gen-commerce-event/
- We look forward to our time at eTail West every year. This event brings together over 1200 retailers from 600 different retail companies to discuss the future of ecommerce and how retailers can take advantage of the latest technologies and innovations. Criteo’s VP, Head of Data Science and Analytics, Jaysen Gillespie took the stage […]
https://www.criteo.com/blog/tales-etail-west-retailers-can-capitalize-convenience-trends/
- Mobile is simply one part of a single, cross-device shopping experience that reflects a customer’s personal preferences. Shoppers expect brand interaction that’s individually tailored to them rather than to the device they happen to be using, regardless of the retail category or country they’re in. So how can you use this user-centric mindset to […]
https://www.criteo.com/blog/need-know-cross-device-commerce-around-world/
- In the fast moving world of ecommerce, establishing trends or truths is a tricky business. New data featured in our State of Cross-Device Commerce Report proves that purchasing patterns are complex. What does this mean for your existing mCommerce strategies? And how can you capitalize on this shift in shopper behavior to get ahead? Cross-device is […]
https://www.criteo.com/blog/capitalize-cross-device-commerce/
Data & Insights to Know and Share
