- For four years now, we’ve been publishing our Digital Marketing and Commerce Outlook report with predictions and key trends we anticipate in the coming year. For this year, we are predicting eight key trends we believe present exciting opportunities and challenges for retailers, brands, and marketers. Here’s what we see on the horizon in […]
https://www.criteo.com/blog/digital-commerce-marketing-2018/
- The strategy for apps largely remains dependent on one thing: getting people to actually use them. There are high abandonment rates for app users after initial installs and getting users to come back is a huge challenge. App retargeting can help. By targeting people who have downloaded your app across social media channels and […]
- From a popular editorial website and online store to thriving social media channels and a busy brick-and-mortar location, Glossier is changing the face of beauty marketing.
- Imagine it’s 1965. You’re waiting to catch your train with a fresh newspaper tucked into your pocket. When the train lands and the doors open, you eagerly find a seat, ready to sip on your coffee while browsing the day’s digest. Let’s fast forward to 2019. This morning, what did you do on your […]
https://www.criteo.com/blog/hey-retailers-heres-why-you-should-be-thinking-like-publishers/
- It’s always helpful to reflect on the past year. And as we look ahead to 2018, it can be valuable to think about where we were in January 2017. At Criteo, we had made six key predictions about what would happen throughout the year when it comes to digital commerce and marketing. We looked […]
- It’s no secret that people travel for the holidays, but did you know that travel bookings surge right after the holidays, in January? Criteo shopper data shows that while the shopping leading up to the holidays is gift-focused, much of the interest after the holidays turns to experiences. In all countries and markets in […]
https://www.criteo.com/blog/travel-bookings-surge-after-christmas/
- Back in October we debuted exclusive research in partnership with Forbes Insights on how 500+ marketing execs from brands and retailers are working on data strategy, challenges, and opportunities. We followed up the release of the report with a webinar featuring Criteo’s VP of Corporate Marketing Leah Holzmann Glass and Forbes Insights’ Chief Insights […]
https://www.criteo.com/blog/data-collaboration-retailers-brands/
- Big news: In an effort to regain its low-price leader status, Walmart now has prices that rival Amazon.
https://www.criteo.com/blog/walmart-low-prices-compete-amazon/
- Scanning any beauty brand’s lipstick display of infinite shades reveals a common truth: Makeup tastes are unique to each individual. Are you more Fire Engine Red or Strawberry Vine? Feel like donning a sparkly Copa Cabana or subdued French Kiss? Your answer may differ depending on your mood, the occasion, or the outfit you’re […]
https://www.criteo.com/blog/marketing-personalization-loreal/
- Criteo’s analysis of Cyber Monday 2017 shopping data reflects a healthy economy, the shift to online sales and the resurgence of retailers like Walmart, Best Buy, Macy’s and Target. For the first time, US retailers showed just how much they could increase sales through omnichannel tactics and use the power of their retail footprints to […]
https://www.criteo.com/blog/cyber-monday-2017-shopping-data/
- After taking a look at the shopping data, we can say that Black Friday 2017 definitely started off with a bang. Or, to be more exact, a click. Criteo’s analysis reflects a healthy economy, the shift to online sales and the resurgence of retailers like Walmart, Best Buy and Target. For Black Friday, ecommerce […]
https://www.criteo.com/blog/black-friday-2017-shopping-data/
- Criteo’s analysis of shopping data from some of the world’s largest retailers indicates that in the US, shoppers are increasingly turning online for their holiday gifting. For Black Friday by 11AM EST,there was a: +4.9% year over year increase in Shoppers +12.1% increase in the number of Purchasers While Black Friday will be the […]
https://www.criteo.com/blog/criteo-data-black-friday-big-start/
Data & Insights to Know and Share
