- Amazon Prime Day 2018 is coming up quick. Now in its fourth consecutive year, the annual super sale promises to be the commerce event of the summer. We dove into our data here at Criteo and found that there’s a significant “halo effect” during Amazon Prime Day, too – which means retailers should build […]
https://www.criteo.com/blog/how-to-get-ready-for-amazon-prime-day/
- Move over Millennials, the next generation of influential consumers has arrived. Say hello to Gen Z, the digital natives who’ve grown up, smartphones in hand, on a diet fueled by high-speed internet and social media. In step with the billions of selfies and Snaps they’ve been sharing over the past few years, their purchasing […]
- Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping, what motivates them to shop, and what they want from the retail experience. What was most surprising? Their desire for relevant, real-world experiences.
- Move over, Millennials. There’s another generation that’s starting to influence how marketers think. You’ve probably heard of Gen Z before. They’re young. They’re super active on social media. They have a lot of strong opinions and aren’t afraid of making themselves heard.
- In 2014, a Princeton University study predicted that Facebook would lose 80% of its users by 2017. But instead of declining, Facebook’s user base has steadily grown to more than 2 billion, making it the largest social app in existence. There goes their tenure.
https://www.criteo.com/blog/top-facebook-marketing-strategies/
- The rise of digital has forever changed the way shoppers consume media, especially advertising. To cut through all the digital noise shoppers are bombarded with today, top brands are figuring out ways to personalize how they market their products. One of those ways is through storytelling. And some of the most innovative tactics are […]
https://www.criteo.com/blog/beauty-content-marketing-strategies/
- By now, it’s common knowledge that the shopper journey is pretzel-shaped, and marketers need to use multiple tools to guide shoppers from discovery, to engagement, to re-engagement and onto conversion. In a new report from Technology Business Review (TBR) analysts Stuart Williams (@s2_williams) and Zach Rabel (@ZacharyRabelTBR) have identified a high-growth market segment they call […]
- Ramadan is almost upon us. The annual period, which is observed by nearly one-quarter of the world (or about 1.8 billion people), will tentatively begin this year on 15th May. Throughout this time, as Muslims focus on pillars like compassion, self-control, and social responsibility (among others), daily habits and consumer patterns change, affecting entire […]
- You probably know that it’s just as important to keep existing customers as it is to acquire new ones, but when it comes to the investments required for both, which has the bigger payoff? The higher your customer attrition rate – also known as customer churn – , the lower the likelihood of growing […]
https://www.criteo.com/blog/11-strategies-to-reduce-customer-churn/
- It’s time again for our quarterly Global Commerce Report, where we compile our mobile commerce data from retailers and brands around the world, and the results for Q4 2017 mobile commerce are in! The bottom line: whatever the country, mobile commerce growth keeps increasing. A bigger share of purchases are taking place on phones, […]
- We already know that data is king. But data alone isn’t enough. The one thing that retailers really need to make data work for them is machine learning technology.
- For decades, the rise of machines — and what that means for humans — has been a hot topic. Pop culture, including movies, TV, and books, has made sure of that. Machine learning is a concept that has applications far and wide. Yet many haven’t heard of it, or don’t understand it, or even […]
Data & Insights to Know and Share
