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Combining the benefits of branding and performance campaigns

-   From 14 June onwards, viewers the world over will once again be glued to their television screens – not just watching exciting football matches but also ads from retailers and brands. The budgets for those thirty-second slots during half-time are not for the faint-hearted. Yet despite the importance of television, particularly during major events […]

https://www.criteo.com/blog/combinare-i-vantaggi-delle-campagne-di-branding-e-performance/

10 Things We’re Excited to See at #DMEXCO18

-   The wait is almost over. DMEXCO, the annual conference where key decision makers in digital business, marketing and innovation meet, is only a few short days away. And this year, it’s going to be better than ever.

https://www.criteo.com/blog/10-top-things-at-dmexco18/

5 Trends for Apparel Marketing for the 2018 Holiday Season

-   We’re big fans of data at Criteo. So when we get the chance to take a deep dive across specific verticals, we’re excited to share what we find – especially in an industry as big as apparel. This year, US retail ecommerce sales of apparel will reach $103.66 billion, making apparel the largest single […]

https://www.criteo.com/blog/criteo-apparel-report-2018/

How FeelUnique is on Track to Grow Sales by 50% in the Beauty Industry

-   Jim Buckle, COO at FeelUnique, says that “yesterday’s innovation has become today’s mainstream” and shares the secrets behind the online beauty retailer’s burgeoning success.

https://www.criteo.com/blog/feelunique-grows-beauty-sales/

AI gift-giving

How 3 Companies Are Using AI to Transform Gift-Giving

-   Shopping for other people is hard, but, with the help of artificial intelligence (AI), it doesn’t have to be. In research gathered by Photobox Group, a digital consumer service, 45% of millennials preferred using AI when finding a gift for friends and family. And no wonder, as the pressure to find the perfect gift […]

https://www.criteo.com/blog/ai-gift-giving/

What the Top Holiday Gift Trends of 2017 Could Mean for 2018

-   The biggest shopping season of the year is almost upon us — Holiday 2018. To prepare for what shoppers might be searching for, we decided to look back on the trends from 2017.

https://www.criteo.com/blog/top-holiday-gift-trends-2018/

Criteo Holiday Preview 2018: Moments, Trends, Research

-   In 2017, holiday gifters matched their shopping behavior to today’s on-the-go lifestyles like never before. Consumer expectations were high, and brands and retailers responded.

https://www.criteo.com/blog/holiday-trends-2018/

RISE Conference Criteo

84% of Advertisers Have Tried AR & Other Takeaways from the RISE Conference

-   One of the world’s premier marketing conferences, RISE is where industry giants and startups, global CMOs and advertisers converge to talk about the latest and greatest in marketing. This time, the topic was the future of advertising. At the most recent conference at the Hong Kong Exhibition Center, held from July 8-10, Criteo COO […]

https://www.criteo.com/blog/84-of-advertisers-have-tried-ar-other-takeaways-from-the-rise-conference/

Gen Z’s Favorite Social Networks: YouTube, Instagram, Snapchat

-   Gen Z is the first generation to grow up with the internet as a regular part of their everyday routine. Since the youngest Gen Zers are in their teens, many have grown up in a world where social media has always been part of their lives, too.

https://www.criteo.com/blog/gen-z-social-media/

How to Market Retail & Ecommerce on Facebook

-   Today, building a social media presence for your business isn’t a nice-to-have—it’s a must-have. Our recent Gen Z report showed that the newest generation of shoppers cite social media as their lead media influencer on purchase decisions. And more than half of this generation use Facebook and Instagram several times a day. It’s not […]

https://www.criteo.com/blog/market-retail-ecommerce-facebook/

Millennials vs Gen Z: 4 Differences in What They Care About

-   Millennials once reigned as the age group everyone was trying to understand. From appreciating their political views and career choices to figuring out how they discover and shop for products, marketers clamored for ways to connect with these young, digitally-savvy shoppers.

https://www.criteo.com/blog/millennials-vs-gen-z/

offline marketing strategy

How (And Why) Allbirds Runs a Retail Store Like a Restaurant

-   In 2017, Amazon bought Whole Foods and built bookstores and grocery stores. Ecommerce businesses like Sezane, Allbirds, and others all expanded into brick-and-mortar locations. Meanwhile, apps, virtual and augmented reality have blurred the lines between physical and digital retail. And it’s also the era of omnishopping: Criteo’s Shopper Story research found that about 3 […]

https://www.criteo.com/blog/offline-marketing-strategies/