- Decorations are up, holiday music is on, and ads are everywhere. Shoppers are deluged with deals from the minute they pick up their phone in the morning, to the last scroll through Instagram before bed. It’s estimated that Americans see anywhere from 4,000 to 10,000 ads a day. And that’s an average – it’s […]
https://www.criteo.com/blog/3-ways-to-break-through-the-holiday-clutter/
- Home goods, home furnishings, home décor — whatever you like to call it, the home retail category is booming. On the hunt for everything from furniture to flooring, shoppers have been upping their spending on home goods at a steady pace.
https://www.criteo.com/blog/home-goods-marketing-strategies/
- From skincare, haircare and fragrances, to soaps, shower gels and suncare, the health and beauty industry provides us with some of our most personal items. Basic bathroom essentials and luxurious products for pampering never go out of style, come at every price point, and apply to every age group and gender. Today, the health […]
https://www.criteo.com/blog/top-health-beauty-marketing-strategies/
- Whether you’re an up-at-dawn runner, a casual hiker, or an athleisure fashionista, sporting goods have become an integral part of our hobbies and increasingly, our day-to-day routines. Bolstered by a rising global focus on health and wellness, the sporting goods industry is growing fast.
https://www.criteo.com/blog/sporting-goods-marketing-strategies/
- Shirts, shoes, tops, bottoms, and everything in between — the apparel category includes lots of products that keep the world looking sharp from head to toe. Increasing competition, fast fashion, and direct-to-consumer labels are all complicating the game, but the opportunity remains huge for forward-looking brands that are prepared to master the trends.
https://www.criteo.com/blog/top-apparel-marketing-strategies/
- Wondering what happened on Black Friday 2018? A lot! The peak shopping period continues to grow around the globe, and more than ever, consumer spend is spilling over into other days throughout the week.
- Black Friday has a reputation of being the biggest shopping day of the year in America. But over the years, the holiday has grown substantially around the world — especially in Europe.
- This holiday promises to be the first where online purchases made on a phone surpass those made on desktop. In fact, in most world regions, for retailers with a shopping app, mobile already accounts for more than 50% of online transactions and in-app sales dominate. Using data from our comprehensive Global Commerce Review, The […]
https://www.criteo.com/blog/holiday-mobile-sales-around-world/
- Black Friday, long known as the epic kick-off to the holiday shopping season, may be losing that title soon. Much like an impatient child who can’t wait for the holidays to arrive, many retailers have decided that late November is just too far away (and most shoppers would agree). Hence, it’s early October, and […]
https://www.criteo.com/blog/retailers-and-brands-if-you-wait-for-black-friday-too-late/
- To help marketers prepare for Black Friday and other opportunities throughout the holiday season, we hosted Criteo Black Friday Countdown on October 2nd at the Dream Downtown in New York City.
https://www.criteo.com/blog/criteo-black-friday-countdown-holiday-marketing-tips/
- You have an ad budget. You know you want to target a certain group of potential shoppers. But you’re not sure where to start. Finding the best potential customer is usually about understanding her behavior. Behavioral targeting is a way to segment and reach audiences by actions like websites visited, past purchases, and links clicked. […]
https://www.criteo.com/blog/targeting-101-behavioral-targeting-basics/
- Holiday shopping is starting earlier than ever and staying strong well past the New Year. Is your strategy ready to maximize sales throughout the entire holiday season? One of the most crucial times for brands and retailers is quickly approaching. To help take some of the weight off your shoulders, we’re hosting Criteo Black […]
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