- In most of the world, mobile drives more than half of holiday online sales. Within mobile, in-app sales dominate, delivering as much as 3 to 5 times higher conversion rates than mobile websites. Which means, if you have a shopping app, this holiday season could be pretty awesome. That said, competition will be fierce, […]
https://www.criteo.com/blog/5-ways-to-drive-more-in-app-sales-this-holiday/
- The busiest season of the year for retail is upon us. Most retail marketers are already deep into their holiday campaign planning to make the most of the biggest sales event of the year, Black Friday. To help every business have an awesome Q4 2019, we analyzed our huge shopping database to figure out […]
- Overflowing with a number of key shopping moments, the “Golden Quarter” runs from October to December, rounding out the year with warmth, sparkle, and plenty of opportunities for retailers to reach consumers with special offers and messages. This annual period is key for retailers in Europe, Middle East and Africa (EMEA), and knowing which […]
https://www.criteo.com/blog/2019-emea-festive-season-report/
- You’ve stocked up, hired extra staff, and figured out your Christmas displays. Seasonal promotions have been nailed down, mailers are ready, and social media posts have been scheduled. But there’s one more thing brick-and-mortar retailers can do to drive sales through the roof during the final months of the year: Reach in-store customers online […]
https://www.criteo.com/blog/how-to-drive-more-in-store-sales-this-christmas-season/
- In 2018, 89% of consumer packaged goods (CPG) sales happened in a store1. But the gap is closing. Today, nearly half (49%) of consumers shop for CPG products online.2 Emarketer predicts that in 2019, U.S. grocery ecommerce will grow by 18.2% to reach $19.89 billion sales, becoming the fastest-growing online product category.3 Statista projects […]
The identity and contact details of the controller The company responsible for processing personal data in relation to our services is Criteo, a public limited company with its registered office at 32 rue Blanche, 75009 Paris, FRANCE, and registered with the Paris Trade and Companies Register under number 484 786 249. Criteo acts as a […]
- Holiday trends for 2019 are going to be predictable, at least on the surface. People are going to be shopping. A lot. If you’re a brand or retailer, you already know that the end-of-year season is the best time to start thinking about a new sales and marketing strategy.
- Think brand loyalty doesn’t exist anymore? Think again. Kind of.
- “Our strategy is to not mix retargeters in the same market. Otherwise, you’re cannibalizing and bidding against yourself. You’ll end up paying twice for the same inventory.” – Wojciech Soltys, Head of Performance Marketing, Remix When you’re in the market for retargeting technology or you’re just getting started, a lot of the initial testing […]
- This blog post is not going to tell you how to more effectively “sell” customers in your store. It won’t give you tips for improving the flow of your floorplan, or advice on how to price your products. It WILL tell you how to take one of your most valuable assets – the customers […]
https://www.criteo.com/blog/how-to-increase-retail-sales-in-store/
- Shoppers are agile, moving from websites to social media and from desktop to mobile with speed and ease. Retargeting ads need to be just as agile, and not only reach those shoppers wherever they may be, but also understand their point in the shopping journey and adjust messaging and creative accordingly. A complete retargeting […]
https://www.criteo.com/blog/retargeting-ads-3-tactics-you-should-be-using/
- Marketers work day in, day out to get the right products in front of consumers at the moment they’re most likely to buy. The advancement of artificial intelligence in advertising has made it easier to achieve this. Now personalization isn’t just a perk—it’s a requirement from the perspective of marketers and their customers. With the help of AI, product recommendation […]
https://www.criteo.com/blog/hyper-relevant-ai-powered-advertising/
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