- Ecommerce may be growing at a breakneck speed, but physical stores are going nowhere fast — and that’s great news for omnichannel retailers. Digital-everything makes headlines, and retailers are always looking to the Next Big Channel. Is it Tiktok? Youtube? Instagram TV? The answer will change before you can swipe up. But one thing is […]
https://www.criteo.com/blog/why-real-life-stores-still-matter/
- How are people taking advantage of their internet browsers to help them shop? More and more, modern consumers are demonstrating a particular type of behavior when it comes to searching for and organizing information about products and brands — something we call multi-tab mentality.
- We recently surveyed 1000+ US consumers to understand how they discover, browse, and buy, and why it marks a big change in what companies need to think about when it comes to advertising in the next decade.
- Our recent Shopper Story research, which surveyed 1000+ people in the US, shows that modern consumers are in an investigative mindset. They’re on the hunt for information and inspiration — and searching multiple channels to get it.
https://www.criteo.com/blog/why-ads-need-to-sell-brand-not-product/
- When consumers stepped into stores a decade ago, they got to choose from a few different options. Now, those options are infinite. The ease of finding and comparing products has complicated the consumer journey, online and off. In “Shopper Story 2020,” Criteo wanted to dig into how consumers research and buy today.
- Here at Criteo, we’re constantly analyzing our data and conducting new research to understand what consumers are thinking about when they’re shopping – and how they discover and research new products across about both digital and physical channels.
- When we started the global content program at Criteo in 2017, we wanted to build a blog that helped marketers make great ads. By sharing our findings from Criteo data, writing about ad strategies, and talking through industry and customer stories, the Criteo content team worked hard to make sure that this blog is […]
- This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.
- Online retailers are under pressure to offer the lowest prices and the fastest shipping. And they’re competing with Amazon, which has a 38% share of total ecommerce sales in the US—not to mention a thriving media business. As retailers plan for 2020, many are looking for opportunities to grow their digital businesses. They’re focused on […]
https://www.criteo.com/blog/how-all-retailers-can-compete-with-amazon/
- To build an effective marketing strategy for the European market, most marketers know that you can’t have a campaign that fits every country in the region. Customs and traditions can affect consumer behavior at the local level, which means that it’s important to create localized campaigns whenever possible. As the festive season rapidly approaches […]
- There will be a lot of cross-retailer browsing and purchasing this holiday season, and people won’t buy all of their gifts from just one retailer or marketplace.
https://www.criteo.com/blog/retail-media-holiday-trends-2019/
- Looking to post your best sales numbers ever this Christmas season? Here’s a tip: Don’t put all your money into campaigns focused on sales.
https://www.criteo.com/blog/how-to-increase-christmas-season-sales-with-full-funnel-advertising/
Data & Insights to Know and Share
