The new retail media partnership marks the first time Selfridges launches sponsored products
LONDON – September 26, 2024: Criteo (Nasdaq: CRTO), the commerce media company, today announced a new partnership with luxury department store, Selfridges, to help brands better connect with its exclusive customer base and enhance the product discovery experience.
Under the two-year partnership, Criteo is enabling sponsored products across Selfridges’ online properties for the very first time. Criteo is also powering the onsite display for Selfridges, giving shoppers a fully personalised experience and creating opportunities for Selfridges’ brand partners to access retail networks.
With access to Selfridges’ luxury shopper audiences, brand partners will be able to create meaningful, personalised full-funnel customer engagements that contribute towards a compelling on-site experience for all shoppers.
Sponsored products are complementary to Selfridges’ onsite display capabilities, which is now also powered by Criteo to provide a broader online funnel offering to Selfridges’ customers. Through rich first-party customer data, brand partners can ensure their products reach the right customers when and where they are actively looking to purchase through premium placements across awareness, consideration and conversion formats.
Together with Criteo’s measurement capabilities, brand partners can achieve their specific goals, supported by comprehensive reporting and insights in near real-time.
Charlotte Burrows, Digital Director at Selfridges, comments: “Providing an extraordinary experience for our customers sits at the heart of everything we do, and utilising retail media will enable us to deliver them a more seamless and personalised online experience. We also look forward to creating opportunities for our brand partners to amplify their offering through truly bespoke audience targeting.”
Nicole Kivel, Managing Director Enterprise at Criteo comments: “Often retail media is discussed purely as a performance tool, but what we’re focused on with Selfridges is how retail media can add value to the luxury customer experience by delivering precisely what the customer is looking for, in the kind of environment where they’re looking to make that purchase. We’re delighted to be working with Selfridges to deploy media in a way that elevates brands and delights customers with new ways to discover what they love.”
ENDS
About Selfridges
Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Since then, the brand has opened three more stores in Manchester and Birmingham and become the only store to be named Best Department Store in the World four times.
A landmark destination and social centre where everyone is welcome, Selfridges is powered by imagination and filled with creative spirit. From the in-house cinema, restaurants, bars and skate bowl to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.
Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, including The Oxford Street Corner Shop which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Versace, SKIMS and Louis Vuitton.
www.selfridges.com
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com
Press contact
Harvard PR
criteo@harvard.co.uk
Liz Dowsett
PR & Communications Manager UK
l.dowsett@criteo.com
