Digital Advertising Blog | Criteo

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Ad tech

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Brands need incrementality measurement for a privacy-first world

Criteo and Measured are leveraging the power of incrementality testing to drive confident, privacy-conscious marketing decisions.

Ad tech

Holiday CPG trends to watch: How shoppers are driving year-end sales

Ad tech

Winter travel trends Q4-Q1: Consumer insights from around the world

Ad tech

Black Friday and Holiday-Festive Season: Consumer Insights

Commerce media

Predicting the unpredictable: What are Commerce Audiences?

Trends & insights

Black Friday 2024 marketing strategies: How marketers can dominate the Holiday Shopping Season

Ad tech

Understanding incrementality: The key to measuring a campaign’s true impact

Ad tech

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How to increase ROAS: 4 ways to optimize your ad spend today

Learn how to increase ROAS with smart strategies and tools to optimize your ad spend and drive more revenue

Beyond ROAS: A broader approach to measuring retail media success

2024 will be a year of change. Here’s how publishers are gearing up for it.

Retail Media Unification and the Path to Simplicity

Commerce media

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What is In-Store Advertising? A Guide for Retailers, Brands, and Agencies

Learn how in-store advertising can boost sales and engagement with digital and non-digital formats. A guide for retailers, brands and agencies

10 commerce media truths: The principles behind digital advertising’s hottest opportunity

The state of retail media today: How does your maturity level compare?

Brands have big plans for retail media growth. Here’s their wish list for 2024 and beyond.

Addressability

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First-party data strategy: A blueprint for marketers

Discover the power of first-party data for digital marketers. Learn how to collect, analyze, and activate first-party data in a privacy-focused world

Privacy Sandbox Testing Results Show Shortfalls to Meet CMA Requirements

What’s the Difference Between First and Third-Party Cookies?

Advanced AI and the Future of First-Party Data in Advertising

Monetization

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Ad Stack Hacks: 5 Yield Optimization Tips to Drive Ad Revenue

Learn how to optimize your ad stack and boost your revenue with these 5 yield optimization tips for publishers.

Retail Media 2.0: In-store, omnichannel measurement, and shoppable video bring new growth opportunities

How to unlock incremental spend for your retail media network

What is an SSP? An introduction to the Supply-Side Platform

Trends & insights

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Consumer Electronics Trends: Key Insights from H2 2024

Plug into our latest Consumer Electronics report, packed with exclusive insights to supercharge your campaign strategies.

Health and Beauty Consumer and Sales Trends: Key Insights from H2 2024

Global travel industry trends 2024: Travelers become master planners

Black Friday 2023: 5 Trends That Shaped This Cyber Weekend

Criteo updates

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Criteo expands its TAG certifications, ensuring safer digital advertising

Our multiple TAG certifications show our commitment to fighting invalid traffic and malware and our high standards for brand protection.

Become Commerce Media Certified with Criteo Commerce Academy

Optimizing Advertising Performance with Advanced Machine Learning and Vector Database Technology

Criteo and Microsoft come together to bring personalized experiences to consumers everywhere by maximizing data and commerce media

Explore more topics

Curious about other related subjects? Click a tag for more information and insights.

Holiday Festive Season Programmatic Executive Content AI & Innovation Retail Media

COMMERCE AUDIENCES

Built different: An introduction to Commerce Audiences

Stay in the know on all things commerce media

Trends, strategies, perspectives, and more from our commerce media experts. Explore our extensive collection of resources. Resource Center

Data

Explore the latest consumer trends

The latest consumer data for 20 countries and 600+ product categories

See the data

Webinar

Grid Guide Webinar: Are Hashed Emails the Key to Effective Cookieless Monetization?

Looking for ways to leverage your hashed emails to maximize yield in a cookieless environment? This edition of our Grid Guide webinar series has the answer.

Watch webinar

Data

2023 Onsite Shopper Behavior: How Brands Can Maximize Retail Media Campaigns

Criteo analyzed data from consumer transactions across thousands of our US and EMEA retailer partners to uncover exactly how onsite advertising impacts consumer buying behavior.

See the data