Retailers

Enhance your monetization to drive incremental revenue

Monetize your first-party customer data and site traffic to earn incremental media revenue and deliver highly relevant customer experiences.

Set yourself up for long-term growth

Our retail media technology gives you the tools and the connections to scale – no matter where you are on your retail media journey.

Modular and flexible to suit your specific goals

Customize where you want to, lean on proven technology where you don’t. We can help you build a retail media offering that is both unique and backed by proven success.

Largest network of brands & agencies

Get access to demand from the thousands of brands and hundreds of agencies we partner with. We have the scale to help you maximize your return.

Direct connections to API partners and DSPs

Building API connections is hard work and a strong connection is not always a guarantee. Through Criteo, you’re instantly connected to leading partners and DSPs as part of the world’s second largest API program.

2,400+

brands

185+

agencies

10+

API partners

60+

DSP partnerships

Features

It’s smooth scaling from here

Ad Serving

Control & Flexibility

Demand connectivity

Reporting

Preserve the customer experience.

Ensure positive experiences for your visitors with AI-powered ad serving technology that delivers data-based personalization and optimization. Set your own relevancy matching rules at the page type and placement level to maintain control.

Relevancy matching rules

Ensures ads are relevant to page content and users.

Automated keyword model

Optimizes search page ads by automatically targeting the most relevant keywords.

Commerce AI

Uses 1000+ commerce signals and machine learning to personalize and optimize.

Run your retail media program your way.

Want an out-of-the-box solution to get up and running fast? Or want to customize your front end or reporting dashboards? We can help. Our platform gives you control and flexibility, while offering the standardization and media excellence that advertisers require.

Modular

Build what you need, with a flexible platform that can adjust and grow with you.

Data & inventory control

Decide who has access to your data and inventory and at what price.

Advertisers experience control

Choose how to manage your account while delivering a seamless, white-labeled experience for advertisers.

Attract more advertisers with seamless demand connectivity.

Our platform has direct connections to a large and growing list of API and DSP partners, making it easy to capture incremental demand. Deliver direct budgets and win incremental media budgets all within one platform.

Criteo-sourced demand

From thousands of brands and hundreds of agencies we work with.

API partners

Direct connections to industry-leading API partners.

DSP partnerships

Direct connections to top DSPs around the globe.

Experience dashboard nirvana.

Offer your advertisers real-time closed-loop reporting, from automated media reports to custom advanced ecommerce insights. Access all the reporting tools you need to inform sales, planning, yield management, and ad serving decisions.

Single view of attribution

To measure omnichannel outcomes.

SKU-level reporting

Understand impact at the category, brand, and SKU level.

Commerce insights

To optimize inventory and drive brand investments.

FAQ’s

Got questions? We've got answers.

How does Criteo keep my data secure?

Criteo adopts a privacy-safe approach and has retailer controls in place safeguarding the use of Retailer 1P data.

Does Criteo help me manage my monetization strategy, goals, and priorities?

Yes. We work with our clients to ensure their goals are our goals, whether those are financial (top-line or bottom-line) or customer experience focused. We help retailers plan for success and achieve peak performance while ensuring support service via our skilled experts. We also provide ongoing integration assistance to ease scaling by helping to implement and set up campaigns to meet retailers’ growing needs.

Beyond ongoing account management and strategic alignment, Criteo will partner with retailers to ensure they maximize their monetization strategy with the platform. This includes tapping into next-level commerce insights to scale and grow their retail media networks or providing retailers with valuable insights for advertisers to drive brand dollar investment.

Criteo has dedicated teams for training, onboarding and support. We also provide consulting and recommendations for retailers’ orgs based on a full pre-sales assessment of resources, tech stack, partners, and where they are today and where they would like to go in the future.

Enhance your monetization to drive incremental revenue

Set yourself up for long-term growth

Modular and flexible to suit your specific goals

Largest network of brands & agencies

Direct connections to API partners and DSPs

It’s smooth scaling from here

Preserve the customer experience.

Relevancy matching rules

Automated keyword model

Commerce AI

Run your retail media program your way.

Modular

Data & inventory control

Advertisers experience control

Attract more advertisers with seamless demand connectivity.

Criteo-sourced demand

API partners

DSP partnerships

Experience dashboard nirvana.

Single view of attribution

SKU-level reporting

Commerce insights

Commerce Yield, the leading end-to-end platform for retailers

Big names, big opportunities

Got questions? We've got answers.

How does Criteo keep my data secure?

Does Criteo help me manage my monetization strategy, goals, and priorities?

It’s time to maximize your monetization