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Publishers

Grow revenue faster with the power of commerce data

Criteo’s commerce-driven supply solutions maximize publisher revenue, amplify advertiser outcomes at scale, and help retailers unlock the true value of their shopper data.

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Monetization doesn’t have to be rocket science

Our commerce-powered SSP puts publishers back in the driving seat.

Premium demand on tap

Instant access to exclusive demand from 17,000+ brands, retailers, and agencies.

Experience the commerce difference

Enrich your inventory with Commerce Audience segments built with Criteo’s exclusive commerce signals.

Commerce media your way

Bridge the gap between media and retail with unique commerce formats to capture incremental demand.

Features

Supply solutions that put publishers first

Experience the power of commerce.

With our seamless integration—via standalone connections or existing header bidding wrappers—media owners can instantly tap into media budgets from Criteo’s 17,000+ advertiser partners.

Curation made easy.

Getting started with curation has never been easier. Package supply with data into a deal ID, then make it available for activation across the open web in just a few clicks. Supercharge agency partnerships by delivering granular targeting and optimized commerce outcomes.

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More than just Criteo demand.

Unlock new revenue streams with seamless access to 60+ third-party DSPs. With one simple integration, media owners can maximize revenue across the devices and formats that matter most: Display, in-app, web, mobile, native, video, and CTV.

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Your supply, our data. Better together.

Criteo Commerce Audiences help media owners enrich their inventory with high-value segments built on the world’s largest commerce data set. With exclusive access via curation on Commerce Grid, media owners can drive better results for agency buyers—without disrupting existing workflows.

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Ready for anything, cookies or not.

Safeguard the value of your audience with powerful tools built for today and tomorrow. Future-proof your addressable traffic with our hashed email solutions, Google Privacy Sandbox integration, or leading alternative IDs like LiveRamp, LiveIntent, ID5, and more.

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Introducing Commerce Grid, the world’s first commerce SSP

Purpose-built for commerce, the Commerce Grid SSP lets you tap into premium supply from the world’s best-known media brands and unlocks supply packaging opportunities with exclusive Commerce Audiences.

See our supply success stories

Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.

Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic
52%
Increase in CPMs for addressable inventory
Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic
Other
52%
Increase in CPMs for addressable inventory
+37%
Incremental requests made addressable
85%
User match rate across Criteo demand
Slate boosts cookieless CPMs by 138% with Criteo’s hashed email solutions
138%
Increased CPMs for Safari traffic
Slate boosts cookieless CPMs by 138% with Criteo’s hashed email solutions
Other
138%
Increased CPMs for Safari traffic
70%
Year-on-year increase in Criteo spend
83%
User match rate across Criteo’s First-Party Media Network
Curated demand drives 57% revenue lift for Raptive publishers
57%
Lift in Commerce Grid ad spend via curated demand
Curated demand drives 57% revenue lift for Raptive publishers
57%
Lift in Commerce Grid ad spend via curated demand
36%
Proportion of total ad spend sourced from curated demand
55%
Higher effective cost per mille (eCPM) for curated demand vs. open exchange

Connect your way. Package your way. Activate your way.

Your next best deal is a click away

Browse ready-made or custom-crafted supply and audience packages from Criteo Commerce Grid. Simply find a deal, request a deal ID from our team, then activate it via your DSP of choice.

FAQ’s

Got questions? We've got answers.

What sets Criteo's Commerce SSP apart from other SSPs? 

Unlike other SSPs, Commerce Grid connects publishers directly to the growing commerce media opportunity. With exclusive access to Criteo’s proprietary shopping intent signals, insights, and unique formats, publishers can enrich the value of their inventory and audiences like never before.

What demand is available on Commerce Grid? 

Commerce Grid connects publishers to programmatic demand from all top DSPs, along with preferred access to Criteo’s first-party demand from Commerce Growth and Commerce Max advertisers.

What media formats does Commerce Grid support?

  • Environment: Web, in-app, OTT
  • Formats: Display, video, native
  • Devices: Desktop, mobile, Connected TV

What is curation? 

Curation is a smarter way to create value on both the buy and sell sides of programmatic.

It’s an application layer that combines supply inventory, typically supply you don’t own, data or audiences (first-party or third-party), and performance settings into unique PMP-based deals. These deals are easy to activate through any DSP, using buyers’ existing programmatic workflows.

By offering transparency, protecting data assets, and simplifying transactions, curation creates a seamless way to drive results —without overcomplicating the process.

How do I connect with Commerce Grid? 

Media owners can take advantage of our standalone integration method, or use existing header bidding wrappers to integrate directly into Commerce Grid. As part of this integration, media owners have direct access to the Commerce Grid user interface and reporting tools.

What demand will this integration enable? 

Through a single integration, media owners unlock direct, unique commerce demand from 17,000+ brands, retailers, and agencies sitting behind Criteo’s Commerce Media Platform.

In addition to this direct demand, media owners also tap into premium demand from 60+ third party DSPs plugged directly into Commerce Grid.

Which inventory sources are available with Commerce Grid? 

Commerce Grid supports Display, Video, Native, In-App, and CTV.

What does Criteo do to prevent fraud and protect user experiences?

As one of only six TAG Platinum certified SSPs for fraud and brand safety, Commerce Grid enforces strict ad quality standards to give you peace of mind. We also deploy third-party ad scanning tools to monitor and manage ad quality in real-time, so your users always get the best ad experience.

How does Commerce Grid support yield insights and optimizations? 

Commerce Grid offers robust testing to value your audiences and maximize yield, in addition to flexible packaging tools to create new revenue opportunities.

Premium commerce demand. Curation made easy. Exclusive commerce signals.

Can your SSP do that?