ADVERTISERS

Ads with commerce intelligence for higher ROI

Connect products to shoppers at every stage of their journey with easy to use, commerce Al-powered performance and retail media advertising solutions.

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Why advertisers choose Criteo

Performance Media

The most effective way to reach shoppers is with data and AI based on shoppers. Because we work with brands, retailers, and publishers, and our AI is built for and trained on commerce, we understand shoppers in a way that others just can’t.

  • Deliver top-to-bottom funnel outcomes
  • Get maximum results for minimal effort with commerce AI
100M
AI predictions per second
5B
ads served daily
Retail Media

Reduce platform fatigue and measurement headaches. Streamline planning, activation, and measurement with the ability to access 225+ retailers and 1300+ premium publishers in one easy-to-use platform.

  • Connect the journey with onsite and offsite campaigns
  • Easily assess ROI with standardized, closed-loop measurement
225+
retailers
1300+
direct publisher partners
FEATURES

Performance and retail media that outperform the rest

Smart Audience Targeting Smart Audience Targeting
Multi-Channel Reach Multi-Channel Reach
Full-Funnel Activation Full-Funnel Activation
AI-Powered Outcomes AI-Powered Outcomes
Measurement & Insights Measurement & Insights

Reach shoppers at scale who’ll click and buy, not say good-bye.

Find and engage audiences with the intent and the size to be worth it. We have thousands of quick-launch audiences designed for performance, or you can build your own, to engage relevant customers or the best new prospects at scale.

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Audience forecasting tool

Predict the potential reach of each audience you build.

Purchasing power

Zero in on high-value customers.

Brand & Category affinity

Target audiences interested in a specific brand or category.

See our advertiser success stories

Discover why 17,000+ global clients trust Criteo as their preferred partner.

All the connections you need to succeed

Our global supply ecosystem ensures campaign delivery, pathway efficiency, and sustainable addressability and measurement for our brand partners.

FAQ’s

Got questions? We've got answers.

How easy is it to get started with Criteo?

Launching your first performance campaign with Criteo includes a few steps to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set. For more details, read our Quick Start Guide.

How do you handle data privacy and compliance with regulations like GDPR or CCPA?

For Criteo, privacy is not an afterthought — it’s our guiding principle. As a French company founded in 2005, Criteo’s privacy protections have consistently adhered to or surpassed what’s been required by law, including the GDPR. We understand the sensitivity of customer data and are committed to protecting its confidentiality and security. Learn more about our privacy approach here and here.

What is your pricing model?

Our solution pricing is IO based, supporting both CPC or CPM pricing.

What data sources do you use for commerce audiences?

Criteo builds audiences from our unique commerce data set, which is built as a result of trillions of customer journeys that result in over $900 billion in annual ecommerce transactions. Criteo makes sure that any data collected is aggregated and cannot be linked back to an advertiser’s business. Learn more here.

How do your services integrate with existing platforms we use?

We have direct integrations with numerous platforms whether it is for creatives, analytics, or data management. You can see the full list here.

What optimization options does Criteo offer?

We support a wide range of optimizations, from manual controls (max CPC), to AI-powered automated models fine-tuned to maximize your desired goal (ROAS, maximize sales, maximize visits). If you want your campaign to meet a specific goal while also staying within a given budget, target budget models are also available.

Experience performance and retail media powered by commerce intelligence

Ready to learn more about our commerce media solutions?