All the connections you need to succeed
Our global supply ecosystem ensures campaign delivery, pathway efficiency, and sustainable addressability and measurement for our brand partners.
The most effective way to reach shoppers is with data and AI based on shoppers. Because we work with brands, retailers, and publishers, and our AI is built for and trained on commerce, we understand shoppers in a way that others just can’t.
Reduce platform fatigue and measurement headaches. Streamline planning, activation, and measurement with the ability to access 225+ retailers and 1300+ premium publishers in one easy-to-use platform.
Find and engage audiences with the intent and the size to be worth it. We have thousands of quick-launch audiences designed for performance, or you can build your own, to engage relevant customers or the best new prospects at scale.
Predict the potential reach of each audience you build.
Zero in on high-value customers.
Target audiences interested in a specific brand or category.
Extend your reach across multiple channels, including social , open web, and in-app. Showcase your brand with relevant product offers and captivating creatives across video, rich media, and responsive formats.
To easily track performance.
To optimize and measure across the open web and social.
To capture attention and engagement.
Attract new customers and grow your existing relationships with an always-on, full-funnel strategy. Our AI will do the work for you, automatically engaging audiences whenever they’re ready with just the right acquisition or retention message.
Get intel on first-time buyers, repeat buyers, and more.
Measure acquisition and retention strategies in one place.
Get to know what your audiences like and how they behave.
Our commerce AI makes decisions so you don’t have to, using machine learning to maximize campaign performance. Just set your goal and our AI will handle the bidding, budget, audiences, creative, and optimization.
For advanced pattern recognition in fragmented data.
For real-time, hyperrelevant ad experiences.
To tailor ad formats by segment, context, and device.
With our robust testing and insights, you can confidently show the value of campaigns and pinpoint the factors impacting performance.
To measure brand impact.
To optimize campaigns.
To validate campaign contributions.
Advertise your SKUs on all retailers in our network where they’re available, from one centralized location. Our platform makes planning, activation, and measurement across retailers seamless.
Standardized product data across 225 retailers to simplify campaigns.
Just choose the product you want to promote, and the rest is simple.
Promote SKUs across retailers and brand-safe publishers.
Build audiences based on first party retailer SKU-level intent and purchase data that’s refreshed daily to reach the most relevant shoppers. Deliver personalized ads both onsite and offsite, and in a variety of formats, to connect the journey.
To build accurate and customized, SKU-based audiences.
Target based on SKUs viewed, purchased, or added to cart in specific brands, or categories.
Go beyond sponsored products with display and video ads.
Our Al has been training for nearly two decades to be the best at personalization, dynamic bidding, and optimization. A variety of bidding models based on your campaign objectives for every stage of the funnel ensure you meet all your KPIs.
Delight customers with more relevant ads.
Improve outcomes, with less manual effort.
Customize bids based on the page type your ads appear on.
We can provide closed-loop measurement from ad exposure to point of purchase across all of our retailer partners. Make informed decisions, optimize in near real-time, and validate the impact of ad spend on sales.
So you can view your measurement your way.
SKU-level, retailer-transparent sales data to connect the dots.
Understand the organic digital shelf and inform marketing and buying decisions.
Our global supply ecosystem ensures campaign delivery, pathway efficiency, and sustainable addressability and measurement for our brand partners.
Launching your first performance campaign with Criteo includes a few steps to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set. For more details, read our Quick Start Guide.
For Criteo, privacy is not an afterthought — it’s our guiding principle. As a French company founded in 2005, Criteo’s privacy protections have consistently adhered to or surpassed what’s been required by law, including the GDPR. We understand the sensitivity of customer data and are committed to protecting its confidentiality and security. Learn more about our privacy approach here and here.
Our solution pricing is IO based, supporting both CPC or CPM pricing.
Criteo builds audiences from our unique commerce data set, which is built as a result of trillions of customer journeys that result in over $900 billion in annual ecommerce transactions. Criteo makes sure that any data collected is aggregated and cannot be linked back to an advertiser’s business. Learn more here.
We have direct integrations with numerous platforms whether it is for creatives, analytics, or data management. You can see the full list here.
We support a wide range of optimizations, from manual controls (max CPC), to AI-powered automated models fine-tuned to maximize your desired goal (ROAS, maximize sales, maximize visits). If you want your campaign to meet a specific goal while also staying within a given budget, target budget models are also available.
Data & Insights to Know and Share