In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors (paywall, reference # US48119221).
Criteo remains the #1 independent ad tech player with 4.2%, after Google and Facebook and followed by The Trade Desk, Xandr, and Epsilon.
