From smartphones to refrigerators, consumer electronics (CE) shoppers do their product research across channels and devices. And while they might start their shopping journeys online, they want to experience product features and offerings in-store before they buy. And as we researched consumer electronics shopping trends in 2018, we noticed that these are only continuing to grow.
To better understand shopper behavior and influences, Criteo conducted a US survey of 2,500 buyers in key product categories to compile “The Criteo Shopper Story.” From there, we’ve zeroed in on responses from the CE respondents to bring you “The Consumer Electronics Report 2018.”
Criteo also analyzed the data from our Sponsored Products network of leading US retail sites to uncover all of the consumer electronics shopping trends in 2018 – learning how people shop and which electronics products they search.
Key takeaways:
- 51% of Consumer Electronics buyers do not buy from the first website they visit
- People buy expensive CE products from their phones, and one week before Christmas is when most CE shoppers converted on mobile
- Q4 is the biggest season for CE sales
The Consumer Electronics Report 2018 aims to enhance understanding of how shoppers are searching, browsing, and buying their Consumer Electronics today. With a diverse array of products that enhance entertainment and productivity for home and work lives, CE is a category made for omnishopping.
To learn more how you can reach these shoppers, download the report today.
