Mobile App Advertising

The all-in-one mobile advertising platform for app installs, engagement, and retargeting.

Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo’s industry leading technology.

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What is Mobile App Advertising?

A single solution for all of your app growth needs.

Drive more value from your app with a full-funnel advertising strategy.

Add qualified new users
Increase engagement and in-app conversions

Why growth marketers love Criteo

The benefits of our app advertising platform.

Transparent performance

Unlock new growth with no hidden fees. Whether you are looking to increase purchases, re-orders, registrations, subscriptions, or bookings we can help you hit your goals.

All apps welcome

We understand consumer journeys across all verticals. Our data and AI find user insights and pain points specific to your industry so your mobile growth strategy is tailored to the needs of your audiences.

AI-optimized bidding

Meet your goals and spend your budget efficiently with machine learning that is optimized to find the right user while keeping your target CPA in check.

Fraud prevention

Have peace of mind with a fully integrated, transparent, flexible fraud prevention partner. We have adaptable fraud standards and measurements that we can customize for you addressing invalid traffic, viewability metrics, and user filtering.

App Engagement

Foster active app users.

Make sure your new app users continue to interact and deliver ROI with a solution proven to increase engagement.

50%

Apps are abandoned after 1 use

76%

People that have 5 or less app sessions before becoming inactive

11%

Users that remain active 7 days after install

Activate new users

Ignite first-time app installers with personalized ads driven by AI that know exactly what to show to drive in-app engagement.

Get re-installed

Win back users that have un-installed your app with ads promoting new features or products, special offers, or other incentives.

Wake up dormant users

Remind lapsed users of what they’re missing–promote seasonal offers, announce an upgrade to a product they bought previously, and more–to inspire them to take action.

App Retargeting

Continue to meet your growth targets by generating more revenue from your existing users.

Increase in-app conversions with dynamic ads

Reach your active app users across more than 550K apps and bring them back to buy with hyper-personalized ads based on a deep understanding of their cross-device browsing and buying behavior.

Drive incremental revenue by showing new items

Many purchases are products that weren’t previously viewed. Our technology puts your entire catalog to work, accurately predicting the best items to show for each user.

Deep link directly to products last viewed

Drive an increase in products browsed per user with ads that directly deep-link shoppers to the most relevant product pages in your app.

Identify your active app users.

See what they’re engaging with in your app.

Send a personalized ad with just the right offer to bring them back.

Deep link them to the product or offer in your app and watch the conversions roll in.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.